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Weidert Group Selected by Gravie to Implement Healthcare-focused Inbound Marketing Program

Gravie, a post-ACA health benefits company, signs with Weidert Group to implement an inbound marketing approach.

Appleton, WI (PRWEB) November 01, 2015

Weidert Group, Inc., a B2B inbound marketing agency and Platinum HubSpot partner, recently announced that the company was selected to coordinate a full inbound marketing program for Gravie Inc., a startup company based in Minneapolis providing a national health benefits marketplace for employers and consumers.

Gravie is a new way for businesses to manage their health insurance and benefits. Gravie’s solution provides an alternative to traditional, employer-sponsored health insurance plans. With Gravie, employers provide additional compensation to employees that can be used to purchase health insurance in the individual market.

Jill Prevost, co-founder and head of brand experience at Gravie, recognized the growth opportunities that an inbound marketing strategy could generate. “Businesses and consumers are looking for healthcare solutions in the post-ACA world, and inbound marketing makes it easiest for them to find Gravie when they’re searching online for answers. After doing our due diligence and talking to quite a few agencies, we selected Weidert Group because they quickly ‘got Gravie’ and could compliment the efforts of our PR firm, Weber Shandwick.”

Weidert Group’s program for Gravie will capitalize on the agency’s experience in marketing insurance and benefits solutions. Gravie’s inbound marketing plan will include strategy development, content creation and online publication, social media engagement, and lead nurturing tactics.

“We’re excited to have been chosen by the Gravie team to help them achieve their vision of helping all Americans achieve insurance independence,” said Weidert Group’s president Greg Linnemanstons. “We’re as confident as they are that inbound marketing will be a foundation of their success.”

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