Publishers Clearing House is seeing good results from its email marketing program, making a very effective transition from the days when the Port Washington-based sweepstakes company depended on snail mail, a marketing industry website says.
The story points out some dangers in using email lists to market prize contests.
"Sweepstakes with big prizes can capture a lot of attention, but are they the right way to grow your email list?" MarketingSherpa.com says. "If you use them improperly, they can add a lot of irrelevant and inactive subscribers to your database or threaten your deliverability with emails and subject lines packed with 'blacklisted' words."
Publishers Clearing House avoided those pitfalls, the site says. It is "able to maintain a large and active email database, even while building its lists through sweepstakes"
The story lists "the five tactics that drive their success and the higher click-through rate they achieve from very long emails."