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Sbarro to move upscale: report

James Greco, who took the helm of Sbarro

James Greco, who took the helm of Sbarro this month, says there will be some hiring and renovating. (Feb. 9, 2012) Credit: Howard Schnapp

Sbarro Inc. plans to move away from the quick-service format and transform the brand into a more upscale, fast-casual chain by changing some recipes and introducing new options such as made-to-order pasta dishes, according to Nation’s Restaurant News.

Jim Greco, Sbarro’s new chief executive, told the trade publication that the Melville-base pizza and pasta chain has launched a 100-day plan that will include the launch of 10 test units showcasing the chain’s new strategies in June. The article didn’t say which locations were selected.

“The vision is to be the preeminent fast-casual Italian brand worldwide,” Greco told Nation’s Restaurant News on Friday.

Among some of the new initiatives are reformulating its pizza recipe to improve its pizza dough and tomato sauce, using better cheese and offering diners different choices of pasta and sauces and made-to-order pasta dishes. Sbarro restaurants will receive new equipment, including new ovens, the publication said.

Pictured above: Sbarro CEO Jim Greco

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