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'Smart growth' group gets app

Vision Long Island app

Vision Long Island app Photo Credit: Vision Long Island

Eric Alexander, executive director of Vision Long Island, is so in love with his iPhone that his team and Apple have spawned an app for his smart growth advocacy group.

“SmartTalk” debuted this month, downloadable for free on iTunes, after a couple weeks of insider testing and more than 18 months in the making.

Apple can be picky about which groups have apps, so Vision Long Island joins a short list of Long Island groups and businesses with iPhone apps.

On the new app, the Northport group features its weekly newsletter, updates, insider news and tips, such as the quirky movie “The Parking Lot,” about life in a Virginia parking lot, from the intellectual attendants to drivers who want to skip on paying.

Alexander, the executive director, said the app allows Vision Long Island to reach its target audience, younger, tech-savvy people who can be mobilized on the smart growth movement, which endorses a better mix of business, home and work communities.

“The demographics that cares about mixed-use developments and walkable communities are Generation Xers and the Millenium,” he said. “They are using technology constantly, and this is a direct link to that demographic.”

The drawback is not everyone has an iPhone, he said. But when Alexander saw that his heavy metal music store in West Babylon, Looney Tunes, had one, the idea of an iPhone app was loud in his mind

He's waiting for reviews and a report on its popularity in the first few weeks.

“Is it as sexy as the Huffington Post one?” Alexander said. “We’re working on it.”

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