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SMSC to supply media network for Audi

Exterior of SMSC Standard Microsystems Corp. in Hauppauge.

Exterior of SMSC Standard Microsystems Corp. in Hauppauge. (July 26, 2011) Photo Credit: Danielle Finkelstein

For Audi's new Q3 compact sport utility vehicle, the carmaker has selected a multimedia network made by SMSC, of Hauppauge,  as the "backbone of the infotainment system."

The network links music, radio, GPS, phone and other digital media and transmits them to amplifiers, speakers and monitors using wireless and wired connections.

SMSC calls the system by an acronym, MOST for Media Oriented Systems Transport. With the addition of the Audi Q3, the MOST system will be installed in 107 different car models, including Audi's Q7 and Q5 SUVs.

“The fact that Audi has also implemented MOST in its entire SUV Q family is also proof that the technology can be scaled to suit all classes of vehicles, from premium to compact," Christian Thiel, an SMSC vice president, said.

The MOST system works by "providing the means to distribute multimedia entertainment functions among the various control devices around the car," SMSC says. "The signals are sent digitally and static-free to the amplifier and monitors."

SMSC also supplies multimedia systems to BMW, Hyundai, Jaguar, Land Rover, Mercedes-Benz, Porsche, Toyota, Volkswagen and Volvo.

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