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Sony motion controller takes aim at Nintendo

TOKYO - Sony has a new message for Nintendo Wii gamers: Come join us.

The Japanese maker of the PlayStation 3 unveiled its highly anticipated motion controlling system Thursday, as it takes aim at Nintendo's dominance in the gaming sector.

With the PlayStation Move, Sony hopes to lure gamers who have outgrown Nintendo, which launched the Wii in 2006 and became the first to introduce motion-detecting controllers.

Although demand for the Wii has slowed in recent months, it remained the most popular console among Americans in January with 465,000 units sold, according to market researcher NPD Group, based in Port Washington.

Peter Dille, senior vice president of marketing for Sony Computer Entertainment, credited Nintendo Co. for "introducing motion gaming to the masses." Now it's time for them to graduate to the PlayStation, which offers a new experience for both casual and hard-core gamers, he said at a news conference in San Francisco.

"The migration path from the Wii household to the PlayStation 3 household is a pretty natural path, partly because of the experience that you can get on the PlayStation Move but also because of the content that we find on PlayStation 3," Dille said.

Used with the existing PlayStation Eye camera, Sony's new wireless motion controller can track players' body movements. The controller, in turn, has on its end a light-emitting orb that is recognized by the camera.

The Move add-on will go on sale this fall. Complete price details have not been released, but a starter bundle including the PlayStation Eye, motion controller and one game will retail for under $100, Dille said.

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