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Spanish language La Frontera ceases publication

McALLEN, Texas - McALLEN, Texas (AP) — La Frontera, an award-winning Spanish-language newspaper serving southern Texas, published its final edition Friday, citing the weak economy.

"I am saddened that economic conditions have created a situation where La Frontera just simply isn't able to continue," said publisher M. Olaf Frandsen. "I am very proud of what the staff of La Frontera was able to accomplish during the past more than five years."

La Frontera is a sister publication of The Monitor in McAllen, just north of the Texas-Mexico border. La Frontera's advertising revenues were not sufficient to sustain its production, according to a story in The Monitor.

La Frontera, founded in July 2004, and The Monitor are owned by Irvine, California-based Freedom Communications Inc. The company also owns the Valley Morning Star in Harlingen, The Brownsville Herald and El Nuevo Heraldo in Brownsville, the Mid-Valley Town Crier in Weslaco and Coastal Current and Island Breeze in South Padre Island.

La Frontera in April won Texas Associated Press Managing Editors awards in features, sports writing and headline writing.

Beginning Sunday, El Nuevo Heraldo will be delivered to La Frontera subscribers and available in La Frontera newsstands. El Nuevo Heraldo will begin carrying more news from Hidalgo County.

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