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Survey tracks mobile downloads

Three out of four iPhone and iPod Touch owners use the mobile devices to download apps and entertainment content online,  according to a recent survey.

In its entertainment trends survey, The NPD Group, a market research firm based in Port Washington, found that 16 percent of Americans 13 or older use devices other than their home computers to download entertainment content — including software applications, music and video — from the Web.

Meanwhile, 19 percent of game console users and 17 percent of Blu-ray Disc set-top product users download such content.

“It’s not surprising that Apple users are ahead of others when it comes to downloading Web-based content, given the breadth of the company’s app catalog and the head start iTunes had selling music for the iPod,” said Russ Crupnick, NPD entertainment industry analyst. As other companies also offer app stores, connected devices become more popular and “connectivity is simplified, we expect to see more activity on other devices and platforms.”

Among iPhone and iPod Touch users who downloaded content, free apps were the most popular category, followed by video game apps and music downloads.

The survey is based on responses from 10,356 consumers.

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