A Port Washington computer retailer, Systemax Inc., has contracted to help Philadelphia's two major daily newspapers with their marketing campaign to offer a $99 Android tablet, preloaded with newspaper apps, as an incentive for new subscribers.
"The tablet has been specifically designed for publishers and at a price point that allows it to be bundled into subscriber marketing campaigns," Systemax said Tuesday.
Systemax's prime subsidiary, the online retailer TigerDirect.com, is doing the work.
The product is called PubTab, as in publisher's tablet.
The Philadelphia Inquirer and the Philadelphia Daily News are the first newspapers to make such a deal with TigerDirect.
TigerDirect's contribution is its vendors and suppliers, its call centers and its delivery and technical support systems. It will take customer orders, ship the Androids to subscribers and fix or replace the tablets if needed.
The 10-inch Android PubTab, manufactured by Archos, comes with a 1 GHz CPU and installed apps for the Inquirer, Daily News and their combined phillynews website.
Systemax aims to market the same services to other publishers, saying PubTab is "a comprehensive, turnkey solution which enables publishers to implement their digital subscriber initiatives."
“The launch of PubTab highlights our unique ability to serve the B2B (business to business) and B2C (business to consumer) marketplace and utilizes our strong vendor relationships, state of the art call centers and extensive logistics capabilities," Richard Leeds, the Systemax chief executive, said in the Tuesday announcement.
"As a result we are able to provide a one-stop solution that allows publishers to deliver a customized tablet with preloaded content applications to their subscribers.”
Photo shows a web screenshot of Systemax's tablet provided to Philadelphia Daily News subscribers.