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Systemax names 2 executive VPs

Gilbert Fiorentino

Gilbert Fiorentino

Gilbert Fiorentino, chief executive of Port Washington-based Systemax Technology Group, has named two new executive vice presidents.

Systemax, traded on the New York Stock Exchange, operates online as,, Circuit; and in retail stores as TigerDirect and CompUSA.

Jay Kent has been hired to head logistics, overseeing Systemax’s two fulfillment centers, supply chain and logistics operations. Kent has 25 years experience in retail logistics at Federated Department Stores, Toys “R” Us, Linens and Things, and most recently Kohl’s Department Stores, Systemax said in a news release.

The second new hire, Rajesh Seth, will oversee retail merchandising. He has 20 years’ experience at Fry’s Electronics, overseeing the computer division with responsibility for sales, margins, personnel, product selection, and inventory management, Systemax said.

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