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AAPL: Apple shares drop after iPhone orders cut report

Apple CEO Tim Cook speaks following an introduction

Apple CEO Tim Cook speaks following an introduction of the new iPhone 5 in San Francisco. (Sept. 12, 2012) Photo Credit: AP

Apple Inc. shares declined after the Nikkei newswire reported that the company scaled back production plans for the iPhone because sales have trailed expectations.

The stock fell as much as 4.5 percent to $497 in early U.S. trading. It dropped to $520.30 at the close in New York on Jan. 11 and has lost 26 percent from a September record.

Apple, based in Cupertino, Calif., reduced its original target to order 65 million iPhone 5 displays this quarter by about half, Nikkei said, citing an unidentified senior executive at a component maker it didn't name. iPhone sales are slowing because smartphones have saturated developed markets, where Apple is strongest, said James Cordwell, an analyst at Atlantic Equities Service in London.

"We're getting close to saturation," said Cordwell, who rates Apple shares "overweight" and doesn't own any. "The real growth is going to come from emerging markets, and Apple's share in emerging markets is much lower than it is in other markets at the moment due to such high prices."

Bethan Lloyd, a spokeswoman for Apple in the U.K., didn't immediately return calls seeking comment.


The iPhone is facing increasing competition from manufacturers using Google Inc.'s Android software, including Samsung Electronics Co. Android phones are gaining users in emerging markets because they are cheaper than the iPhone.

In emerging markets, there is also more room for smartphone sales to increase because the devices are gaining market share from more-basic handsets. In developed markets, about 75 percent of handsets sold already are smartphones, Cordwell said.

First-quarter iPhone shipments may decline 25 percent from the previous period, Peter Yu, an analyst at BNP Paribas, said today in a note. Analysts' average second-quarter revenue estimate for Apple may drop by about $4 billion to $5 billion and the earnings-per-share projection may decline by $1 to $1.50, Abhey Lamba, an analyst at Mizuho Securities USA, said in a report.

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