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Amazon outlook darkens in the face of rising competition boxes in Phoenix on June 4, 2014. boxes in Phoenix on June 4, 2014. Amazon is spending billions of dollars expanding its network of warehouses and buying digital content. Photo Credit: AP / Ross D. Franklin Inc.’s heavy investment in new content and technology to fight off deep-pocketed rivals is proving expensive and analysts fear this will hurt operating earnings for some time.

Amazon’s stock slumped 11 percent after the online retail giant posted a much wider loss than analysts had forecast, hit by expenses.

The Seattle-based company is focused on spending the money it makes to expand into new areas and products, including a smartphone, the Fire, which starts selling Friday. Amazon was down $40.60 to $318 in early trading.

"We are in the early stages of a massive ecosystem war between Apple, Google, Amazon, Microsoft, and possibly others such as Facebook and potentially Alibaba," Macquarie Research analyst Ben Schachter said.

"Within that context, it is clear that this ecosystem war is going to be expensive and will impact margins." Amazon on Thursday forecast an operating loss of between $410 million and $810 million for the third quarter ending September, a sharp increase from a loss of $25 million a year earlier. Jefferies analysts said Amazon usually gives a fairly conservative outlook and has exceeded its forecast in nine of the past 10 quarters.

Amazon is spending billions of dollars expanding its network of warehouses and buying digital content. The e-commerce giant’s new products and businesses unveiled this year include a subscription book service, new digital content for its Prime online video service, a TV streaming-box and the upcoming "Fire" smartphone.

The company’s sharp price cuts for its cloud computing service this year also hurt revenue growth. "In our view, the company clearly has solid growth prospects for the foreseeable future as it invests in new businesses," BMO Capital Markets analyst Edward Williams said. "However, heavy spending is hampering profitability in the near term, placing pressure on the margin structure."

With The Associated Press


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