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Amazon CEO Jeff Bezos introduces the new Kindle (Credit: Getty)

Amazon CEO Jeff Bezos introduces the new Kindle Fire tablet in New York, on September 28, 2011. The Fire is expected to go up against Apple's iPad2.

Amazon unveils Kindle Fire tablet

Amazon CEO Jeff Bezos showed off the Kindle Fire, a $199 tablet computer , challenging Apple's iPad by extending its Kindle brand into the world of full-color, multipurpose devices.

Amazon CEO Jeff Bezos introduces the new Kindle
(Credit: Getty)

Amazon CEO Jeff Bezos introduces the new Kindle Fire tablet in New York, on September 28, 2011. The Fire is expected to go up against Apple's iPad2.

Amazon CEO Jeff Bezos introduces the new line
(Credit: Getty)

Amazon CEO Jeff Bezos introduces the new line of Kindle products in New York, September 28, 2011. Besos introduced (L-R) the Kindle Fire, the Kindle Touch 3G, the Kindle Touch and a new lighter and smaller Kindle.

Amazon founder Jeff Bezos debuts the Kindle Fire
(Credit: Getty)

Amazon founder Jeff Bezos debuts the Kindle Fire (Sept. 28, 2011)

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The new Amazon tablet called the Kindle Fire
(Credit: Getty Images, 2011)

The new Amazon tablet called the Kindle Fire is displayed in Manhattan.

The new Amazon tablet, called the Kindle Fire,
(Credit: Getty Images)

The new Amazon tablet, called the Kindle Fire, is displayed in Manhattan. The Fire, which will be priced at $199, is an expanded version of the company’s Kindle e-reader that has 8GB of storage and Wi-Fi. (Sept. 28, 2011)

Amazon founder Jeff Bezos introduces a new tablet
(Credit: Getty/Spencer Platt)

Amazon founder Jeff Bezos introduces a new tablet called the Kindle Fire on September 28, 2011 in New York City.

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