Apple Inc is in talks with U.S. cable operators about allowing viewers to use an Apple TV device as a set-top box for live television and other content, the Wall Street Journal reported, citing people familiar with the matter.
Apple had considered building a cable set-top box two years ago but former Chief Executive Steve Jobs did not go ahead with the idea, saying most operators lacked national reach, the sources told the newspaper.
It has not been confirmed if the set-top box would use the same hardware as Apple TV or an upgraded box, the newspaper said.
The technology might be embedded in a television, the sources told the Journal.
Apple and Time Warner were not immediately available for comment.