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Apple iPad Air, iPad mini Retina, new Macs unveiled

Craig Federighi, senior vice president of Software Engineering

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage during a new product announcement in San Francisco. (Oct. 22, 2013) Photo Credit: Getty Images

Apple unveiled a new iPad and iPad mini at a media event Oct. 22, 2013 in San Francisco.

A pedestrian passes an Apple logo shortly before
Photo Credit: Bloomberg News

A pedestrian passes an Apple logo shortly before the start of an Apple Inc. press event at Yerba Buena Center in San Francisco. (Oct. 22, 2013)

Apple CEO Tim Cook speaks during an Apple
Photo Credit: Getty Images

Apple CEO Tim Cook speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Craig Federighi, senior vice president of Software Engineering
Photo Credit: AP

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage during a new product announcement in San Francisco. (Oct. 22, 2013)

Craig Federighi, senior vice president of Software Engineering
Photo Credit: Getty Justin Sullivan

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage during a new product announcement in San Francisco. (Oct. 22, 2013)

Craig Federighi, senior vice president of Software Engineering
Photo Credit: Getty Images

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage during a new product announcement in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing at
Photo Credit: Getty Images

Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing Phil
Photo Credit: Getty Images

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing Phil
Photo Credit: Getty Images

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing Phil
Photo Credit: Getty Images

Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new Mac Pro during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing at
Photo Credit: Getty Images

Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple CEO Tim Cook speaks during an Apple
Photo Credit: Getty Images

Apple CEO Tim Cook speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Phil Schiller, Apple's senior vice president of worldwide
Photo Credit: AP

Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the new iPad Air in San Francisco. (Oct. 22, 2013)

Apple CEO Tim Cook holds the new iPad
Photo Credit: Getty Images

Apple CEO Tim Cook holds the new iPad Air during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing Phil
Photo Credit: Getty Images

Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing Phil
Photo Credit: Getty Images

Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple's new iPad Air, left, and iPad Mini
Photo Credit: AFP / Getty Images

Apple's new iPad Air, left, and iPad Mini tablets are seen in San Francisco. (Oct. 22, 2013)

An Apple employee demonstrates the new Mac Pro
Photo Credit: AP

An Apple employee demonstrates the new Mac Pro desktop computer in San Francisco. (Oct. 22, 2013)

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