It looks like the blogosphere was wrong and right. There was an iPhone 4S announcement, but that was it. There was no updated iPhone 5 with a fancy new design.
Here is a breakdown of the live blog below:
1. Multiple models: iPhone 4S is the upgrade. Apple will continue to sell the old iPhone 4 and even iPhone 3 for cheaper prices.
The 16GB iPhone 4 will now be available in black-and-white for just $99. The iPhone 3GS in 8GB will be free -- with a contract, of course.
2. iPhone 4S will come in black-and-white, 16GB for $199, 32GB for $299, and 64GB for $399.
2. Will be available for AT&T, Sprint and Verizon.
3. The biggest change internally is the A5 chip that powers the iPad 2. Graphics are supposedly seven times better while maintaining the same battery life. No mention of more RAM.
4. All carriers will have the same model phone. The 4S will also be a "world phone," allowing users to insert any SIM card when traveling abroad.
5. No 4G or NFC payment.
6. As expected, the new iCloud service will provide wireless remote access to music, photos, documents and calendars from all computers and mobile devices without using the phone's memory-storage capacity. Of course, for this to work ideally, you should be within a Wi-Fi connected area.
iCloud storage prices: 5GB free, 10GB $20 a year, 20GB $40 a year, 50GB $100 a year.
7. Apple made the biggest hoopla over a new built-in function for the iPhone 4S dubbed Siri. It's a voice-command system that can bring up answers either with an audio response or through your phone's screen.
Ask what the weather's like, and it'll bring up a report. Ask it for a word definition, and it'll bring it. Siri can bring up local restaurants, ranked by rating, search the Web, read you your notifications (text messages, emails).
Siri will only be available for the iPhone 4S.
8. iOS 5 will be available Oct. 12. iPhone 4S launches Oct. 14.
9. It now has an 8-megapixel rear camera capable of 1080p video.
2:40 - Tim is back up. Looks like show is over. NO iPhone 5.
Review time: iOS 5, iCloud, iPhone 4S, Siri voice recognition … “when you look at each of these, they’re great, fantastic, and industry-leading. But what sets them apart and puts them way out front is how they work together so well.”
2:39 - Pre-orders on Oct. 7, and then launching Oct. 14. Will also be available on Sprint. The only carrier left out now is T-Mobile.
2:38 - On the upside, the iPhone 4 will now be available in black-and-white for just $99. The iPhone 3GS in 8GB: free.”
2:37 - Price is a bit of a letdown. “So that’s the iPhone 4S. Black-and-white, 16GB for $199, 32GB for $299, and 64GB for $399. 64GB is the first time in an iPhone.”
2:32 - They're showing a demo of the iPhone 4S. Hopefully the iPhone 5 presentation is next.
2:31 - “And now you understand all the great new stuff inside the iPhone 4S.” A5, new antenna system, new optics, HD video, and now Siri. "
2:30 - Siri does dictation -- now whenever you see a keyboard, you’ll see a microphone. Talk to Siri, tap "done," and in the blink of an eye it comes back with your text. Speak with your natural language.
“It’ll be built-in with support for English, French and German. It will be beta at the start; by beta we mean we’ll add more languages and services over time.”
2:27 - Siri demo goes on. "How long until Christmas?" Siri: "82 days." It's kind of like a personal assistant for the everyday folk.
2:25 - Wow, talking about Wikipedia, there is Siri integration! To define a word, it’s as easy as asking "Siri, define ‘mitosis.’"
2:23 - Scott just set up a meeting with Phil on Friday by voice alone. “This is blow-away. I just checked my calendar, scheduled a meeting, and got it all read back by Siri.”
Still, Scott has to talk to the machine slowly, like you would to a child.
2:19 - The system is called Siri. Supposedly you're going to be able to ask your iPhone a real question and get a real answer. I could see some pretty cool Wikipedia integration with this.
It could also help you find restaurants, theaters and other points of interest around you. Siri can also read the messages in your notification queue, hands-free.
2:18 - They're demonstrating a demo. “What’s the weather like today?” The iPhone gives the forecast.
2:16 - "Intelligent Assistant" ... something about voice-recognition technology. Many have tried in the past but it's never really been implemented well.
2:11 - Still showing off 4S video capabilities, 1080p video.
2:07 - Still no word on price on 4S. "The new iPhone 4S takes just 1.1 seconds to the first photo. And just half a second for the next shot."
2:06 - Still talking about iPhone 4S. Will have better camera, 8 megapixels. “CMOS backside illuminated sensor — gets 73 percent more light than the iPhone 4 sensor, and one-third faster. On top of that, we place a high-end IR filter for greater accuracy and uniformity.”
The camera will also have face-detection, auto-white balance and takes fast pictures.
2:05 - World phone for iPhone 4S! "Next, a world phone. You know that the iPhone comes in two flavors, GSM or CDMA. Now the iPhone 4S has both GSM and CDMA."
2:03 - Looks like they fixed the antenna problem.
"Second — the wireless system. As you know we revolutionized with these steel bands on the outside of the phone. We've done something technically amazing. It can now intelligently switch between the antennas for even better call quality." -- Apparently it can download faster, too.
2:01- iPhone 4S, dual-core processor, up to 2 times faster CPU, dual-core graphics, up to 7X graphics.
"Now you would think if you put a processor that fast in a phone this thin you're going to get worse battery life. But we've worked hard. We now have eight hours of talk time, 14 hours of 2G talk time, six hours of 3G browsing, nine hours of Wi-Fi browsing..."
1:58 - Mike Capps from Epic games is showing the power of the A5 chip graphics. Showing Infinity Blade 2, looks pretty good.
1:54 - Next iPhone 4S. Outside it's exactly the same, inside it has the new A5 chip, same as iPad 2. "It's dual core graphics, which mean the graphics can be up to seven times faster than in the previous iPhone."
1:55 - Available on Oct. 12. 64GB, $399, 32GB $299 , $199 for the 8GB touch. Available in black-and-white.
1:54 - Now talking about upgraded iPod touch. "It's thin, it has the Retina Display. HD video. Gyro. Amazing game play. It's the most popular music player, and the No. 1 portable game player. It's going to run iOS 5."
1:54 - $129 for 8GB nano, $149 for 16GB — available today.
1:51 - "iPod nano — we introduced a fun version last year. It's compact ... and we've added some updates this year. We've made it easier to use." The nano now has fitness features built in. You can turn the screen into an old school watch to strap onto your wrist. Boring.
1:51 - "Good morning everyone — I'm really pleased to talk to you about the iPod. We love music, and we're still making great iPods. I'd like to give you updates to two of the lines today." ... still no iPhone ...
1:49 - Phil Schiller, another senior VP, is taking the stage. He's going to talk about the iPod.
1:48 - There will probably be a better explanation. It sounds a bit like streaming radio.
1:47 - "Let's say you've got an iPad with no music on it. I turn on iTunes and I see all my music in the cloud. "I can edit a playlist or create a new one, and those are updated across all my devices. We'll upload what we don't find, we'll match what we do. We'll cache and stream right on your device. And you get all of this for $24.99 a year. And that's iTunes Match." Not sure I get it.
1:47 - Now Eddy is talking about iTunes Match. "As Tim told you, we have the largest music library in the world. So we'll scan and match your collection to all the songs in our library."
1:45 - iCloud storage prices: 5GB free, 10GB $20 a year, 20GB $40 a year, 50GB $100 a year.
1:45 - "Now that's great, but sometimes you want to share your location for a limited time. I invited friends to the beach, and I want to set my location sharing to stop at 7 p.m. At the end of the day, it just stops."
1:44 - Looks like a GPS-based app. "Today we're announcing a new app called 'Find my Friends.' Now when I'm at Disneyland, I can easily see where my family is. Or I can see if my son made it to school today."
1:42 - He's talking about iCloud integration with iTunes, photos, and documents. Your documents can be synced across all devices via Wi-Fi or 3G
1:41 - Eddy Cue, Apple's senior VP of software, is up to talk about iCloud.
1:38 - Tabbed browsing is up. Safari. “We’ve added a number of things, including Reader. We take the story on the page, we format it perfectly on the device, it’s all loaded so you can just scroll through and read it.” Sure, but I still prefer Instapaper.
1:34 - Camera -- "We know how popular the camera is on the iPhone, and we make it even easier to use. Now you can get to the camera from the lock screen. You can add grid lines. You can pinch to zoom. You can set the auto exposure and auto focus to lock."
"You can edit your photos right on your device as well."
1:33 - "Next up is Twitter integration. We've integrated Twitter with our OS and into many of the built in apps, like Photos."
1:32 - "Next up is iMessage. It's a new messaging service between iOS users. You can send text, photos, video. You can get read receipts. iMessages are pushed to all your devices. They're sent over 3G and Wi-Fi. Next up is Reminders. It allows you to create reminders like pick up dry cleaning ... and they can be location based."
1:30 - "Notifications — we have a new notifications center ... You can see your notifications on the lock screen, and you can swipe to go directly to that app."
1:29 - "We'll print it out, put the address on it, and mail it. If you mail in the U.S., we can track it with the U.S. Postal Service bar code, and we'll send you a push notification when it arrives." Will be available Oct. 12 for free.
1:28 - Apple is literally going to mail things, physically for you. "You create the card on your iPhone, and we'll do the rest."
1:27 - New Apple app called Cards: "It's a new app that let's you create cards on your phone, and we'll do the rest. We'll print them out, we'll emboss them. You can choose between 21 designs."
1:26 - "Apple has paid more than $3B for developers for those apps."
1:26 - "We have 500 thousand apps on the app store."
1:26 - "If you look at browsing, iOS accounts for 61 percent of that market."
1:25 - Scott Forstall, senior VP of iOS, is up.
1:23 - "And despite everybody and their brother trying to compete with iPad, three out of the four tablets sold in the U.S. are iPads." Apple taking a stab at Android and BlackBerry tablets.
1:21- Still on the iPad. "We think iPads can change the way teachers teach and kids learn. Many educators agree with us. In fact, every state in the U.S., now has an iPad pilot program, or are deploying one." Pilots and doctors also getting iPads.
1:20 - 20 minutes have passed, no meaty info yet.
1:19 - Starts talking about the iPad and how great that is.
1:19 - Talks about how great customer satisfaction has been.
1:17 - Starts talking about iPhone. How great it's been. 125 percent year-over-year growth.
1:17 - "We have 20 million songs in iTunes. The features of the store are incredible. It's the No. 1 music store in the world, and we've downloaded over 16 billion songs."
1:15 - I'm thinking they could be announcing the death of the original iPod. "We've sold over 300 million iPods. Across that period of time, the iPod became the No. 1 music player in the world. Market share in the U.S. has been above 70 percent the whole time."
1:15 - "As I said earlier, it was only 10 years ago that the iPod launched. It revolutionized the whole music industry. And it reminded all of us how much we love music. And made it so simple to enjoy again."
1:13 - As usual, Apple is talking about how great it is.
1:10 - "The Mac is the No. 1 bestselling desktop and notebook in the U.S."
1:10 - Now he's going on about their new OSX, Lion, and how well it's doing. It's got 6 million downloads.
1:06 - Tim is talking about how well Apple's stores in China in doing ... blah, blah, blah. How all their stores are doing, all 357 of them.
1:05 - He's talking about the history of the iPod.
1:04 - Tim Cook is out. It's begun.
12:43 - Not sure if we'll be able to live stream the event, since Apple decided officially keep its closed doors to cameras, but we'll try to get you the info as soon as it's made public.
The first teaser -- via Google Translate -- from the Japanese Apple Store. Looks like the iPhone 4S (cheap iPhone) will be official.
October 14, from 8:00 am to launch the Apple Store. To help you choose the carrier and rate plan is right for you. staff because it sets the iPhone, and is ready to start using before leaving the store. Learn more.
Stay tuned for live coverage of the Apple “Let’s talk iPhone” event at 1 p.m. We’ll try to put up a live video broadcast if it's available.
In the meantime, check out our full iPhone 5 rumor roundup.