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Electronic Entertainment Expo 2012

People watch a presentation at the Ubisoft news

People watch a presentation at the Ubisoft news conference on the eve of the Electronic Entertainment Expo (E3.) (June 4, 2012) Photo Credit: Getty Images

E3, short for Electronics Entertainment Expo, is an electronics and video game convention held annually in Los Angeles, California. This year's convention kicked off on June 5th.

People watch a presentation at the Ubisoft news
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People watch a presentation at the Ubisoft news conference on the eve of the Electronic Entertainment Expo (E3.) (June 4, 2012)

President of the Ultimate Fighting Championship (UFC) Dana
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President of the Ultimate Fighting Championship (UFC) Dana White addresses the EA news conference on the eve of the E3. (June 4, 2012)

Rapper Flo Rida performs to promote the newest
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Rapper Flo Rida performs to promote the newest version of video game Dance Central 4 at the Ubisoft news conference on the eve of E3. (June 4, 2012)

A laser light passes across the audience at
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A laser light passes across the audience at the Ubisoft news conference on the eve of E3. (June 4, 2012)

DICE executive producer Patrick Bach, left, and chief
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DICE executive producer Patrick Bach, left, and chief operating officer Peter Moore address the EA news conference on the eve of E3. (June 4, 2012)

Comedienne Aisha Tyler promotes the violent game for
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Comedienne Aisha Tyler promotes the violent game for Wii U, Zombie U, at the Ubisoft news conference on the eve of E3. (June 4, 2012)

Comedienne Aisha Tyler presents at the Ubisoft news
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Comedienne Aisha Tyler presents at the Ubisoft news conference. (June 4, 2012)

Creative director Jonathan Morin demonstrates the game Watch
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Creative director Jonathan Morin demonstrates the game Watch Dogs at the Ubisoft news conference. (June 4, 2012)

Hip Hop Artist Flo Rida opens up Ubisoft's
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Hip Hop Artist Flo Rida opens up Ubisoft's E3 news conference by announcing a new music game, Just Dance 4, with a performance of the game's hit song "Good Feeling." (June 4, 2012)

Ubisoft presents FarCry3 during the Ubisoft's news conference
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Ubisoft presents FarCry3 during the Ubisoft's news conference at E3 2012. (June 4, 2012)

Ubisoft presents FarCry3 during Ubisoft's news conference. (June
Photo Credit: Getty Images

Ubisoft presents FarCry3 during Ubisoft's news conference. (June 4, 2012)

Ubisoft presents Assassin's Creed 3 during Ubisoft's news
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Ubisoft presents Assassin's Creed 3 during Ubisoft's news conference. (June 4, 2012)

A Wii U Pro controller being used on
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A Wii U Pro controller being used on stage is projected at the Ubisoft news conference on the eve of E3. (June 4, 2012)

Andrew House, President of Sony Computer Entertainment Europe,
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Andrew House, President of Sony Computer Entertainment Europe, introduces Book of Spells at the Sony E3 news conference. (June 4, 2012)

Andrew House, President of Sony Computer Entertainment Europe,
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Andrew House, President of Sony Computer Entertainment Europe, talks about PlayStation Mobile during the Sony E3 news conference. (June 4, 2012)

Ubisoft presents Assassin's Creed 3 during their news
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Ubisoft presents Assassin's Creed 3 during their news conference at E3. (June 4, 2012)

Jack Tretton, President and CEO of Sony Computer
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Jack Tretton, President and CEO of Sony Computer Entertainment America, speaks during the Sony E3 news conference. (June 4, 2012)

The Book of Spells game, a virtual reality
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The Book of Spells game, a virtual reality Harry Potter spellbook created by J.K. Rowling is demonstrated as it is introduced at the Sony news conference on the eve of E3. (June 4, 2012)

People watch the EA news conference on the
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People watch the EA news conference on the eve of E3. (June 4, 2012)

Jack Tretton, President and CEO of Sony Computer
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Jack Tretton, President and CEO of Sony Computer Entertainment America, introduces the game Beyond Two Souls featuring Ellen Page at the Sony E3 news conference. Beyond Two Souls comes from the creators of Heavy Rain.

Jack Tretton, President and CEO of Sony Computer
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Jack Tretton, President and CEO of Sony Computer Entertainment America, speaks during the Sony E3 news conference. (June 4, 2012)

A man in the audience holds a video
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A man in the audience holds a video camera during the Sony news conference on the eve of E3. (June 4, 2012)

A demonstration of the ocean-based Assassin's Creed 3
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A demonstration of the ocean-based Assassin's Creed 3 is shown to the audience at the Sony news conference on the eve of E3. (June 4, 2012)

People in the audience are illuminated by the
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People in the audience are illuminated by the screens of their laptop computers during the Sony news conference on the eve of E3. (June 4, 2012)

Imagery from Heavy Rain is seen onstage at
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Imagery from Heavy Rain is seen onstage at the Sony news conference. (June 4, 2012)

Usher performs as the game Dance Central 3
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Usher performs as the game Dance Central 3 is introduced during the Microsoft Xbox news conference. (June 4, 2012)

Blood spatters are projected onstage as Sony Computer
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Blood spatters are projected onstage as Sony Computer Entertainment America President and CEO Jack Trentton introduces a violent game at the Sony news conference. (June 4, 2012)

A group of people onstage demonstrate the playing
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A group of people onstage demonstrate the playing of the PlayStation "All-Stars Battle Royale" at the Sony news conference. (June 4, 2012)

Jack Tretton, president and CEO of Sony Computer
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Jack Tretton, president and CEO of Sony Computer Entertainment America, addresses the Sony news conference. (June 4, 2012)

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