Hulu LLC, the television streaming service owned by Hollywood studios, plans to provide all episodes of original series at once to paying subscribers, exploiting the popularity of so-called binge viewing.
Six episodes of “The Wrong Mans,” a co-production with the British Broadcasting Corp., will become available on Nov. 11 for Hulu Plus subscribers, Andy Forssell, acting chief executive officer, told reporters today at a TV critics conference in Beverly Hills, California. Customers of the free service will have to wait each week for a new episode.
“With that show, it’s so easy to binge watch,” Forssell said. “We think it will be a good opportunity to draw subscribers to Hulu Plus.”
Hulu is taking a page from its larger competitor, Netflix Inc., which releases whole seasons of new programs at once, letting eager viewers plow through all episodes quickly.
“The Wrong Mans” is a comedy about two office workers who become caught up in a deadly criminal conspiracy.
Los Angeles-based Hulu will release 20 exclusive and original series this year and plans to increase that to 40 within two years, Forssell said. When possible, the service will release all episodes of a show at once on Hulu Plus, the $8 a month service.
Hulu is owned by Walt Disney Co.’s ABC, 21st Century Fox Inc.’s Fox and Comcast Corp.’s NBCUniversal.