Apple didn't disappoint at its media event today in San Francisco. Not only did it unveil the expected thinner iPad and iPad Mini with Retina display, but it also showed off new Mac Pro desktops, Macbook Pro laptops, a computer operating system and updates to its iWork and iLife apps.
The new iPad shed 0.4 pounds in weight (to 1-pound flat) and 1.9 mm in thickness (to 7.5 mm) from previous models, earning it the name "iPad Air." It will ship Nov. 1 for $499 (with 16 gigabytes of memory) or $629 with cellular service. In addition to the improved dimensions, iPad AIr was outfitted with better cameras and microphones and the new A7 processor and M7 motion-processing chips that were introduced to the iPhone 5S last month. Its expected battery life is 10 hours. Meanwhile, the iPad 2 will now be available for $399.
Meanwhile, the new iPad Mini won't be available until "later in November." While its size remained the same, its display was upped to "Retina" status (2048 x 1536) and its processing power is now four-times faster than the original model released late last year. It will retail for $399, or $529 with cellular service, while the previous edition will drop to $329 from $299.
Earlier in the presentation Apple unveiled new 13-inch and 15-inch Macbook Pros. The 13-inch model begins shipping Oct. 22 at a starting price of $1,299, which is $200 less than the starting price for the previous model. It comes with a Retina Display and a 2.4 GHz dual-core i5. Meanwhile, the 15-inch Pro also dropped its starting price by $200 to $1,999 and will come with a 2.0 GHz quad-core i7 and 8 GB DRAM.
The company also showed off new Mac Pro desktops, but didn't specify a release date, only saying they'd ship by the end of the year. It will start at $2,999 with 3.7 GHz quad-core Xeon processor and 12GB DRAM. But most impressively, it will lack a traditional hard drive and instead run entirely on Flash. Many of the features were first introduced at Apple's Worldwide Developer Conference in June and are now closer to reality.
"We haven't given up on the [computer] platform," Apple CEO Tim Cook said.
Finally, Apple unveiled OS X Mavericks, a new operating system for its computers that will be available as a free download today. Apple's Craig Federighi noted that it's a "new era for the Mac," as new operating systems typically cost upwards of $150. Along with the new operating system comes a revamped iWork (which includes Pages, Numbers and Keynote) that boasts collaborative editing and a new iLife (which includes iPhoto, iMovie and GarageBand) that will be available for free starting Oct. 22 to anyone that purchases a new Mac or iOS device.
2:25: And that's it! Cook steps off stage.
2:24: The new iPad Mini with Retina display will ship "later in November."
2:22: The 7.9-inch display (compared to 9.7 inches for the iPad Air) will run at 2048 x 1536 resolution, Its got the new A7 chip for faster processing and will be available in the same two color options. Apple is also unveiling new covers with the iPad. They start at $39 for front-only and are $69 for front-and-back for iPad Mini and $79 for front-and-back for iPad Air.
2:20: Now, the new iPad Mini with Retina display will start at $399 and cost $529 with cellular service. The original iPad Mini will remain on shelves and drop to $299 from $329.
2:18: The iPad Air comes in silver/white and space grey/black.
2:14: All those new features will be stuffed into a one-pound device (compared to 1.4 lbs for the previous model) that, at 7.5 mm thick, is 1.9 mm thinner than the previous model.
2:13: It will have the same A7 CPU and M7 motion processing chip that was introduced with the iPhone 5S.
2:11: The iPad Air will have a 5MP iSight camera, 1080p HD video, improved FaceTime HD camera. It will open files twice as fast, have a CPU that's 8-times faster than the original and it will process graphics up to 72-times faster than the original model.
2:09: iPad air will start shipping Nov. 1 for $499 ($629 with cellular). For the first time, China will get it at the same time as everyone else. Two-and-a-half-year-old iPad 2 will be $399.
2:06: The new iPad is called iPad Air. It's thinner and lighter than ever before, so Schiller says it "deserves a new name."
2:05: "We've been busy working on the next generation of iPad," Cook says. And here's Schiller to introduce it.
2:03: Apple has 475,000 iPad apps. Cook introduces a video demonstrating all the "amazing" ways its customers have used the iPad.
1:59: The moment we've been waiting for. Tim Cook takes the stage to discuss iPads. He starts by flaunting the success of the device in the face of those who thought it couldn't compete with netbooks or that it wouldn't shake up the industry. Earlier this month Apple sold its 170 millionth tablet.
1:57: Yep, these are all going to be free with the purchase of any new device. As with iLife, you can download them today. In all, 20 Apple apps were refereshed today.
1:55: The iWork suite is getting a collaborative editing feature. Obviously, that could be key to increasing its presence in professional settings.
1:52: BREAKING: Apple's actually been using the new Keynote during this entire event! (OK, seriously, can we get to the new iPads already?)
1:51: Apple is now running through some updates to its iWork apps (that includes Pages, Numbers and Keynote).
1:48: By the way, all of these apps are getting updates on iOS 7 so that they're available in 64-bit. They're also free with any new Mac or iOS device.
1:46: Cue talks Garage Band. You can continue projects started on your Mac and continue working on it automatically from an iOS device when you walk away. Pretty cool.
1:45: They're both fiully compatible with the new iPhone 5S, and iMovie can even handle the slow-motion video you might shoot with that phone.
1:43: Apple's Eddie Cue takes the stage to talk about Apps, including the new iPhoto and iMovie. They were already redesigned for iOS but now they are being revamped for laptops and desktops.
1:42 The new Mac Pro comes with a 3.7 GHz quad-core Xeon processor, 12GB DRAM and a Dual FirePro D300 (getting a little technical here for any Apple geeks out there.)
1:40: It's eco-friendly. "It's so recyclable, that if you don't want it, someone else will be dying to get their hands on it," Schiller said.
1:38: But the new computer will be pricey. It starts at $2999 and be available "before the end of the year."
1:35: The new Mac Pro (that's the desktop) won't have a traditional hard drive - all of its memory is stored on Flash, Schiller said.
1:32: Schiller shows off the new 15-inch Macbook Pro with a new, 4th generation Intel "Crystalwall" core and Iris Pro graphics. Like the 13-incher, the new 15-inch model starts at a $200 discount from the previous model -- $1999. The base model has a 2.0GHz quad-core i7, 8GB DRAM and 8 hours of battery life.
1:30: It used to start at $1499.
1:28: The 13-inch Macbook Pro, shipping today, starts at $1299 with a Retina display, 2.4GHz dual-core i5 processor and 4GB DRAM.
1:27 Phil Schiller takes the stage to demonstrate a new Macbook Pro.
1:20: Mavericks will be available as a download from the App Store. Apple will "revolutionize pricing," Federighi said. "Today we announce a new era for the Mac." Yep, the new operating system will free. And it's available today.
1:18: Federighi is demonstrating Mavericks. He's showing off new features in iBooks, including multitouch gestures, a tags feature that allows all files of a similar subject to be piulled up simultaneously and an improved messaging service. Perhaps most impressively, Federighi is scrolling quickly from app to app on Mavericks, from calendar to maps and messenger.
1:15: Federighi is going into great detail on the new features in Mavericks, but for the most part they are pretty mundane. Compressed memory, more easily sharable links, etc.
1:12 Tim Cook says Apple "hasn't given up" on laptop and desktop computers. He introduces Craig Federighi to discuss OS X Mavericks.
1:10: Cook says the App Store now has more than 1 million apps.
1:08: Apple CEO Tim Cook has taken the stage and he's touting the success of Apple's iOS7 operating system. It was downloaded 200 million times within five days.
Apple is holding an even in San Francisco at 1 p.m. Eastern Time today where the company is expected to refresh its iPad tablets. The new iPad is expected to be thinner and lighter than previous models, while a refreshed iPad Mini is rumored to be released with the company's famed, high-definition Retina Display. Follow along for live updates from the event.