Apple’s voice-activated personal assistant Siri is spreading its disruptive powers beyond just the smartphone market. The technology was released to much fanfare in October 2011 and spawned a lengthy marketing campaign that helped the iPhone stay ahead of the growing competition in the mobile device sector.
Now, it’s behind a major upgrade to some of Chevrolet’s forthcoming lineup of small cars. The automobile manufacturer announced today it is updating its MyLink infotainment system in some 2014-year models of its Sonic and Spark lines to become compatible with Siri. Via Bluetooth pairing, drivers can push a voice-activation button on their steering wheel and make calls, send and receive messages, update their calendars and more without even illuminating the device’s screen.
Find out more about Chevrolet’s forthcoming Siri compatibility over at Newsday.com’s Car Nation blog.