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Highlights from Apple's 2017 keynote event

Apple held its keynote event from the Steve Jobs Theater in Cupertino, Calif. on Sept. 12, 2017, where it unveiled the iPhone 8, iPhone 8 Plus, iPhone X, Apple Watch Series 3 and Apple TV 4K.

Check out some of the news from the event below, and what products to expect in the coming months from Apple.

Steve Jobs Theater

Apple is holding a keynote at the new
Photo Credit: Getty Images / Justin Sullivan

Apple is holding a keynote at the new Steve Jobs Theater in Cupertino, Calif., where it is expected to unveil new iPhones and other products.

Apple keynote

Attendees gather before the Apple keynote on Sept.
Photo Credit: AP / Marcio Jose Sanchez

Attendees gather before the Apple keynote on Sept. 12, 2017, in Cupertino, Calif.

Tim Cook

Apple CEO Tim Cook opens the keynote speech
Photo Credit: Apple

Apple CEO Tim Cook opens the keynote speech in the first-ever event at the Steve Jobs Theater on Sept. 12, 2017.

Tribute to Steve Jobs

Apple CEO Tim Cook pays tribute to company
Photo Credit: Apple

Apple CEO Tim Cook pays tribute to company co-founder Steve Jobs during the Apple keynote event on Sept. 12, 2017.

5th Avenue store's new look

An updated 5th Avenue Apple Store in Manhattan
Photo Credit: Apple

An updated 5th Avenue Apple Store in Manhattan is underway, with the new design part of a retail presentation.

Apple Watch

Apple says it is improving the fitness applications
Photo Credit: Apple

Apple says it is improving the fitness applications for the Apple Watch's newest operating system.

WatchOS4

According to Apple, Apple's watchOS4 will be available
Photo Credit: Apple

According to Apple, Apple's watchOS4 will be available Sept. 19, 2017.

Apple Watch Series 3

Apple announces the Apple Watch Series 3 will
Photo Credit: Apple

Apple announces the Apple Watch Series 3 will be connected to cellular, allowing users to make phone calls or access other data or music without having an iPhone nearby.

Apple Watch cellular capability

The Apple Watch Series 3's phone capability is
Photo Credit: Apple

The Apple Watch Series 3's phone capability is demonstrated in the keynote event.

Apple Watch 3 features

A listing of the new features of the
Photo Credit: Apple

A listing of the new features of the Apple Watch 3.

Apple Watch 3 prices

The price for a cellular-connected Apple Watch 3
Photo Credit: Apple

The price for a cellular-connected Apple Watch 3 will be $399, with the non-cellular version at $329. Orders begin on Sept. 15, and the device will be available on Sept. 22.

Apple TV 4K

Apple announced the new Apple TV product, Apple
Photo Credit: Apple

Apple announced the new Apple TV product, Apple TV 4K.

Apple TV 4K

Apple will be adding 4K titles to the
Photo Credit: Apple

Apple will be adding 4K titles to the Apple Store, as well as those from Netflix and Amazon, according to the presentation.

Apple TV 4K price, availability

The Apple TV 4K will start at $179,
Photo Credit: Apple

The Apple TV 4K will start at $179, and orders will be taken beginning Sept. 15, with shipments on Sept. 22.

iPhone 8

A shot from a presentation for the new
Photo Credit: Apple

A shot from a presentation for the new iPhone 8 and iPhone 8 Plus.

iPhone 8

A presentation on the new iPhone 8 and
Photo Credit: Apple

A presentation on the new iPhone 8 and iPhone 8 Plus.

iPhone 8 camera

Apple announces an upgrades to the cameras in
Photo Credit: Apple

Apple announces an upgrades to the cameras in the iPhone 8 and iPhone 8 Plus, with the Plus features shown above.

iPhone 8 Augmented Reality

The iPhone 8 and iPhone 8 Plus will
Photo Credit: Apple

The iPhone 8 and iPhone 8 Plus will incorporate Augmented Reality, allowing users toa overlay information and graphics over images, such as overlaying stats on this picture of a ballpark.

iPhone 8 wireless charging

Apple announces the iPhone 8 and iPhone 8
Photo Credit: Apple

Apple announces the iPhone 8 and iPhone 8 Plus will be able to charge wirelessly, something Samsung and other Android phones have had for a few years. Wireless charging uses an electromagnetic field to transfer energy between two objects through electromagnetic induction.

iPhone 8 pricing

The iPhone 8 will start at $699 for
Photo Credit: Apple

The iPhone 8 will start at $699 for the base model, and take orders starting Sept. 15, with sales beginning Sept. 22.

iPhone 8 Plus pricing

Apple also said the iPhone 8 Plus would
Photo Credit: Apple

Apple also said the iPhone 8 Plus would start at $799 and be ordered the same dates as the iPhone 8.

iPhone X

Apple also announced the iPhone X, (as in
Photo Credit: Apple

Apple also announced the iPhone X, (as in Roman numeral 10) Apple's new flagship phone arriving later this year.

iPhone X home screen

Phil Schiller, Apple's senior vice president for worldwide
Photo Credit: Apple

Phil Schiller, Apple's senior vice president for worldwide marketing, on stage with a shot of the iPhone X home screen during his presentation.

Face ID

The iPhone X will be unlocked with Face
Photo Credit: Apple

The iPhone X will be unlocked with Face ID, which takes a measurement of your face and uses it to open it. The home button has also been replaced with a larger button along the side.

Animojis

Apple also is introducing the animoji, an emoji
Photo Credit: Apple

Apple also is introducing the animoji, an emoji that can reflect the expression on the user's face in messaging.

Animojis

An example of the different types of animojis
Photo Credit: Apple

An example of the different types of animojis introduced with the iPhone X presentation.

Animoji screen

A demonstration of the user experience with animojis.
Photo Credit: Apple

A demonstration of the user experience with animojis.

iPhone X battery life

Per Apple, iPhone X can last 2 hours
Photo Credit: Apple

Per Apple, iPhone X can last 2 hours longer than the iPhone 7's charging.

iPhone X features

A list of the features of the iPhone
Photo Credit: Apple

A list of the features of the iPhone X.

iPhone X pricing

The iPhone X starts at $999, and will
Photo Credit: Apple

The iPhone X starts at $999, and will be available for pre-ordering on Oct. 27, and available on Nov. 3.

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