A digital video company in Plainview will play a part in offering the live experience of a Rolling Stones concert to fans around the world.
The company, NeuLion Inc., has partnered with World Wrestling Entertainment Inc. to provide a digital live stream of the final stop on the legendary rock band's 50th anniversary One More Shot tour.
The actual concert will take place at the Prudential Center in Newark Saturday at 9 p.m. Fans who aren't attending can pay to watch the event online.
That's where NeuLion steps in. It will be in charge of processing the digital ticket sales and providing the platform to deliver the live stream for fans accessing the concert through PCs, tablets and mobile phones, said Chris Wagner, Neulion's executive vice president of marketplace strategy. WWE is producing the live event for pay-per-view television.
Wagner said digital customers will get "an interactive experience. . . . You have things like instant replay . . . and full media integration around Facebook and Twitter."
Tickets for the digital live stream go for $39.99; customers must also download the free One More Shot app on their mobile device to watch the event. The concert video will be available to view for 30 days on mobile devices.
NeuLion specializes in offering interactive digital streaming. It provides the backbone in online video streaming for several sports brands, including the NBA and the NFL. Earlier this year, the company was contracted by China Central Television -- part of China's state-owned media network -- to provide online streaming of the Olympics.
The company is publicly traded on the Toronto Stock Exchange with a stock market value of around $46 million.
NeuLion's co-founder and CEO is Nancy Li, the wife of Charles Wang -- a founder of CA Inc. and owner of the New York Islanders. Wang also serves as the company chairman and owns 3.75 percent of NeuLion. Li owns 23.9 percent of the company, according to a securities filing from September.