Long Islanders will now be able to pay for their Starbucks triple venti, nonfat, no-foam, extra caramel, whipped-cream macchiato with their smartphone.
The coffee chain is expanding its Starbucks Mobile Card program to Long Island and New York City after successful runs in Seattle and San Francisco.
The program comes in the form of a mobile app for the iPhone and BlackBerry. The app produces a personalized 2-D bar code linked to a credit card. When placing an order, customers hold up their phone running the app to scan the bar code for payment.
Chuck Davidson, category manager for innovation, said Starbucks created the app "because our customers demanded something that was fast and convenient."
“From our observations, we noticed that transactions are actually done faster with mobile payment than any other way.”
Customers can also use the app to add money, check account balance, check all their recent transactions and track their Starbuck stars.
A total of 300 Starbucks locations throughout New York City and Long Island are participating in the rollout of the mobile payment program. Customers can use the Starbucks store locator to search for stores offering mobile payment.
The Starbucks Mobile card app is available for the following smartphone models:
BlackBerry 8800, 8820; BlackBerry Bold 9000, 9650, 9700; BlackBerry Curve 8300, 8310, 8320, 8330, 8350i, 8520, 8530, 8900; BlackBerry Storm 9530; BlackBerry Storm2 9550; BlackBerry Tour 9630; iPhone, iPhone 3G, iPhone 3Gs, iPhone 4, iPod Touch.
Davidson said an Android version could be available down the line.