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How loyal customers are to their wireless carriers

Market Force asked customers to rank their loyalty to their wireless carriers, both contract providers and non-contract providers, with each carrier ranked.

Of the four contract carriers (AT&T, Sprint, T-Mobile and Verizon Wireless), only one improved in their 2017 ranking from 2016. The non-contract carriers fared better overall in their 2017 index scores, but only two out of eight improved on their 2016 index scores.

Check out the study and see how each carrier fared below.

Sprint

Contract carrier rank: 4 2017 Composite Loyalty Index
Photo Credit: Getty Images / Jamie Squire

Contract carrier rank: 4
2017 Composite Loyalty Index Score: 26.1%
2016 Composite Loyalty Index Score: 28.1%

AT&T

Contract carrier rank: 3 2017 Composite Loyalty Index
Photo Credit: AP / Bebeto Matthews

Contract carrier rank: 3
2017 Composite Loyalty Index Score: 32.5%
2016 Composite Loyalty Index Score: 33.8%

Verizon Wireless

Contract carrier rank: 2 2017 Composite Loyalty Index
Photo Credit: AP / Bebeto Matthews

Contract carrier rank: 2
2017 Composite Loyalty Index Score: 37.3%
2016 Composite Loyalty Index Score: 38.0%

T-Mobile

Contract carrier rank: 1 2017 Composite Loyalty Index
Photo Credit: AP / Richard Drew

Contract carrier rank: 1
2017 Composite Loyalty Index Score: 42.8%
2016 Composite Loyalty Index Score: 38.4%

Consumer Cellular

Non-contract carrier rank: 1 2017 Composite Loyalty Index
Photo Credit: Flickr via Nathan Bush (CC BY-SA)

Non-contract carrier rank: 1
2017 Composite Loyalty Index Score: 73%
2016 Composite Loyalty Index Score: 70%

Straight Talk

Non-contract carrier rank: 2 2017 Composite Loyalty Index
Photo Credit: Flickr via Mike Mozart (CC BY-SA)

Non-contract carrier rank: 2
2017 Composite Loyalty Index Score: 55%
2016 Composite Loyalty Index Score: 56%

Cricket Wireless

Non-contract carrier rank: 3 2017 Composite Loyalty Index
Photo Credit: Flickr via Mike Nelson (CC BY-SA)

Non-contract carrier rank: 3
2017 Composite Loyalty Index Score: 51%
2016 Composite Loyalty Index Score: 60%

Virgin Mobile

Non-contract carrier rank: 4 2017 Composite Loyalty Index
Photo Credit: Getty Images / Peter Macdiarmid

Non-contract carrier rank: 4
2017 Composite Loyalty Index Score: 48%
2016 Composite Loyalty Index Score: 43%

Boost Mobile

Non-contract carrier rank: 5 2017 Composite Loyalty Index
Photo Credit: Getty Images / Chris Graythen

Non-contract carrier rank: 5
2017 Composite Loyalty Index Score: 41%
2016 Composite Loyalty Index Score: 46%

MetroPCS

Non-contract carrier rank: 6 2017 Composite Loyalty Index
Photo Credit: Getty Images / Rachel Murray

Non-contract carrier rank: 6
2017 Composite Loyalty Index Score: 40%
2016 Composite Loyalty Index Score: 47%

TracFone Wireless

Non-contract carrier rank: 7 2017 Composite Loyalty Index
Photo Credit: Flickr via Nathan Bush (CC BY-SA)

Non-contract carrier rank: 7
2017 Composite Loyalty Index Score: 39%
2016 Composite Loyalty Index Score: 44%

U.S. Cellular

Non-contract carrier rank: 8 2017 Composite Loyalty Index
Photo Credit: AP / Manu Fernandez

Non-contract carrier rank: 8
2017 Composite Loyalty Index Score: 32%
2016 Composite Loyalty Index Score: 37%

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