Get 'Em While They're Young has long been a mantra for automakers. While there might not be much profit in that little subcompact the young person buy as a first car, a lifetime of loyalty can mean many followup sales, presumably of increasingly more expensive models as the young person's income improves.

That — and some good community relations — are the general idea of a Ford Motor Co. program coming to Long Island Saturday for the first time — called “Drive One 4 UR School.”
The carmaker and Sayville Ford are partnering to raise money for extra-curricular activities at Sayville High School. The automaker and the dealership will donate $20 to the school for every person from a unique household who test drives a 2010 Focus, Fusion, Flex, Explorer, Expedition or F150 or a 2011 Super Duty, Taurus, Edge or Transit Connect van.

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An announcement from Ford says the program started in 2007 and raised more than $2.3 million for almost 700 high schools nationwide as more than 125,000 test drove new Ford vehicles. It’s obviously particularly timely in 2010 with school districts come under intense pressure to cut costs.

Sayville Ford is a 5686 Sunrise Highway in Sayville. Test drives will be conducted under the program from 10 a.m. to 4 p.m. Ford’s announcement said.

Pictured above is a 2010 Ford Focus wagon.

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