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Two Reasons Why Advertisers Prefer Hulu Over Traditional TV

Hulu viewers have made the decision to watch something on the platform, meaning they are more engaged. And, since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, says Peter Naylor, senior vice president of advertising at Hulu. "For advertisers, we're only charging ads that are fully completed and we have very high complete rates," he tells Cheddar's Jon Steinberg. (Credit: CHEDDAR)

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