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Veeco expands Asia sales territory

Veeco chief executive John Peeler at company offices

Veeco chief executive John Peeler at company offices in Plainview. (Feb. 17, 2010) Photo Credit: Howard Schnapp, 2010

As part of a $30-million expansion of its presence in Asia's light-emitting diode industry, Veeco Instruments Inc. on Tuesday formally opened a new office in Hsinchu, Taiwan.

John Peeler, chief executive of the Plainview-based toolmaker, was in Hsinchu at the opening of the Taiwan Technology Center.

He said Veeco is investing in a new effort to secure its position in Asia's fast-growing LED sector. The Taiwan center opening comes after a similar event in Shanghai, on the mainland, in May, and a planned opening of a third new Veeco center in Seoul, South Korea, in 2012.

The Hsinchu center will be staffed with 40 Veeco employees and will provide support for customers using Veeco's machines including its newest line, the multi-chamber TurboDisc MaxBright MOCVD System.

The machines use a nanotechnology method known as metal organic chemical vapor deposition, or MOCVD. This incrementally builds up LEDs or microchips using layer upon layer of hardened gases.

LEDs are used more and more for everyday illumination -- though they are far more expensive than traditional incandescent lightbulbs. They are in high demand for backlighting laptop screens, PC monitors, flat screen TVs and cellphones. LEDs consume far less power than traditional light sources and extend battery life.

“Our goal is to ensure customer collaboration and enhanced responsiveness to build a long-term strategic partnership with our key Greater China customers," Peeler said at the opening ceremony.

Peeler said in a news release that the center "is the newest part of our significant expansion in Asia that we announced last fall. Veeco will invest over $30 million to dramatically expand our Asia footprint to help customers continue to accelerate the pace of adoption of LEDs for consumer electronics and solid-state lighting, including additional new R&D/demo and process support sites in Shanghai, China (opened May 2011) and Seoul, Korea (opening in 2012).”

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