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Vuori CEO Bets the House That Athleisure Is Here to Stay

When Lululemon ($LULU) almost single-handedly pushed the athleisure trend into the mainstream, it seemed a passing fad, at best, that regular consumers would spend upwards of $90 or $100 on workout clothes. But years later, Lulu is going strong and new entrants in the space are betting there's even more runway left in pricey nylon leggings. Vuori is one of those brands making a big bet that athleisure is not so much a trend as it is the future of casual wear. (Credit: CHEDDAR)

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