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Yoga Life grew by moving to a more visible location

Yoga Life of Port Washington yoga studio The company says its had a 25 percent increase in students and 20 percent increase in revenue since September. "Location, location, location," may be a cliche mantra, but Yoga Life's new address on Port Washington Boulevard has been a critical factor in its success, say its owners. "We went from being in a destination location, where people had to be intent on seeing us, to being right on the main strip," said Drew Kane, who runs Yoga Life with three partners, including his wife, Joanne Kane. "Analyzing our clientele, there's a good number from walk-by or drive-by traffic." Yoga Life, a reincarnation of a 10-year-old yoga studio that had been on the other side of town, opened its doors on Port Washington Boulevard in September. The move was forced by the former landlord, who wanted to use the old space for other purposes. But Yoga Life found a perfect new spot - though it came with a 200 percent increase in rent. The Kanes partnered with Joanne Kane's sister, Dena Vigilis, and Shari Thompson and developed a business plan. "We all went in with the intention that this isn't a retire-on, for-profit endeavor," Drew Kane said. "There's a huge giving factor as well. We ascertained our break-even point, so we planned well in that regard." The Kanes attribute their growth to the studio's personal approach with its students. Newcomers are welcomed and shown how to get started. Then they receive follow-up phone calls or e-mails. Yoga Life went from five classes to more than 20 and added another yoga instructor, a Pilates teacher and a woman who practices Reiki and other healing arts.


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