Want a first glimpse of the 2014 Maserati Quattroporte? Well, don’t expect to get one at the New York International Auto Show at the Javits Center in Manhattan. The Italian brand decided to skip the bright lights of the auto show and distinguish itself from the Ferraris, Lamborghinis and Aston Martins featured at the auto enthusiasts’ mecca.
Instead it brought the revamped, sixth-generation vehicle to Plainview April 1 for an exclusive showing at Ferrari-Maserati of Long Island.
Maserati withheld the new car from the auto show in an effort “to keep it exclusive to local dealerships” and allow them and their clients to get the “special” treatment that corresponds to the limited production of the vehicle, Laura Fisher, who works in client relations for Ferrari Maserati of Long Island and Maserati of Manhattan, told Newsday.com.
About 160 people – clients, sponsors, owners of Ferraris and Maseratis and prospective buyers – attended the three-hour event Tuesday night. It featured food from H on the Harbor and blue spotlights in the showroom to raise money for Autism Speaks’ “Light it up Blue” campaign a day in advance of World Autism Awareness Day.
But the star of the show was the car. Maserati is billing it as more of an “everyday driving car” than previous generations of the ultra-luxurious sports vehicle. For the first time in the Quattroporte’s 50-year history, the vehicle comes with an optional all-wheel drive. That feature is available with a 404-horsepower V6 engine. Buyers can also choose a 523-horsepower V8 that reaches 60 miles per hour in 4.6 seconds and tops out at 191 miles per hour.
Fisher said the all-wheel drive is the key distinguishing factor for the 2014 model year. Whereas Maserati owners previously used the vehicle as more of a “weekend car,” the all-wheel drive feature and a considerably longer sedan body makes the latest iteration more useful for everyday driving and even family hauling.
Maserati has yet to release pricing or production information for the new Quattroporte, which is slated to become available this summer. (The current model starts at about $127,250.) You can check it out for yourself, starting tomorrow and running through Friday, at Maserati’s showroom in Manhattan’s TriBeCa neighborhood.
Click here for photos from Tuesday night’s event.