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Lamborghini Veneno is unveiled at 2013 Geneva Motor Show

The new Lamborghini Veneno is introcuded by Volkswagen

The new Lamborghini Veneno is introcuded by Volkswagen Group CEO and Chairman Stephan Winkelmann during a preview ahead of the Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013) Photo Credit: Getty Images/AFP

Lamborghini revealed the Veneno March 4, 2013 ahead of the Geneva International Motor Show in Geneva, Switzerland.

The latest in its tradition of bespoke cars, the $3.9 million Veneno is the fastest, most powerful Lamborghini ever built. It's also already sold out. Although, according to the Associated Press, the Italian car maker produced just three of the vehicles.

"[Making just three cars] gives you a high degree of freedom in terms of the design, you can test materials and new technologies, it has a halo effect on the other products," said Volkswagen Group Chairman and CEO Stephan Winkelmann in an Associated Press story. "Last but not least, you're fulfilling dreams, at least for a few people."

A Lamborghini Venenos automobile is seen on display
Photo Credit: Bloomberg News

A Lamborghini Venenos automobile is seen on display on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Lamborghini Veneno is presented by Volkswagen
Photo Credit: Getty Images/AFP

The new Lamborghini Veneno is presented by Volkswagen Group CEO and Chairman Stephan Winkelmann during a preview ahead of the Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Lamborghini Veneno is presented by Volkswagen
Photo Credit: Getty Images / AFP

The new Lamborghini Veneno is presented by Volkswagen Group CEO and Chairman Stephan Winkelmann during a preview ahead of the Geneva International Motor Show in Geneva, Switzerland. (March 4, 2013)

A Lamborghini Venenos automobile, produced by Automobili Lamborghini
Photo Credit: Bloomberg News

A Lamborghini Venenos automobile, produced by Automobili Lamborghini SpA, is seen on display on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Lamborghini Veneno is introcuded by Volkswagen
Photo Credit: Getty Images/AFP

The new Lamborghini Veneno is introcuded by Volkswagen Group CEO and Chairman Stephan Winkelmann during a preview ahead of the Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Lamborghini Veneno is seen during the
Photo Credit: AP

The new Lamborghini Veneno is seen during the first media day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

A Lamborghini Venenos automobile is seen on display
Photo Credit: Bloomberg News

A Lamborghini Venenos automobile is seen on display on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Lamborghini Veneno is presented by CEO
Photo Credit: Getty Images / AFP

The new Lamborghini Veneno is presented by CEO and Chairman Stephan Winkelmann during a Volkswagen Group preview ahead of the Geneva Car Show in Geneva, Switzerland. (March 4, 2013)

A Lamborghini Venenos automobile is seen on display
Photo Credit: Bloomberg News

A Lamborghini Venenos automobile is seen on display on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

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