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Suzuki bets $100 on your love of the Kizashi

The 2010 Suzuki Kizashi looks like it should

The 2010 Suzuki Kizashi looks like it should have serious performance chops, but is more of a sheep in wolf's clothing.

Suzuki, a brand known more for its motorcycles than its cars, has unveiled its latest model to its showroom floors, the Kizashi (pronounced "Kee-Zah-Shee").

What's a bit different from this debut is that Suzuki is confident in its sport sedan, that it is willing to pay $100 to car buyers who car who test drive the Kizashi first, but decide on purchashing an Audi A4 or Acura TSX instead.

Suzuki says to become eligible, consumers must first test drive a 2010 Kizashi from a Suzuki retailer and complete the "Kizashi Test Drive Challenge" registration form. Buyers who decide to purchase either a 2010 Audi A4 2.0T or 2010 Acura TSX (four-cylinder model) within 10 days of their comparison test drive of the all-new Kizashi will receive a $100 check or stored value debit card.

Suzuki is positioning themselves directly into the line of fire of the likes of Audi and Acura, which is a bit weird considering a potential Audi or Acura buyer probably wouldn't even know Suzuki made cars.

But consider this -- a stripped-down base edition of the TSX costs nearly $30,000. A base A4 costs over $31,000. The Kizashi? It starts below $19,000 for the base model, but also has an AWD edition available.

CLICK HERE for the Suzuki Kizashi full review.
Check out the Suzuki website for complete specs and options.
 

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