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Suzuki bets $100 you'll love its Kizashi

Subaru Kizashi at the New York Auto Show.

Subaru Kizashi at the New York Auto Show. Photo Credit: Jose Moreno / Newsday

Suzuki, a brand known more for its motorcycles than its cars, has unveiled its latest model to its showroom floors, the Kizashi (pronounced "Kee-Zah-Shee").

What's a bit different from this debut is that Suzuki is so confident in its sport sedan, that it is willing to pay $100 to car buyers who test drive the Kizashi first, but decide on purchashing an Audi A4 or Acura TSX instead.

Suzuki says to become eligible, consumers must first test drive a 2010 Kizashi from a Suzuki retailer and complete the "Kizashi Test Drive Challenge" registration form. Buyers who decide to purchase either a 2010 Audi A4 2.0T or 2010 Acura TSX (four-cylinder model) within 10 days of their comparison test drive of the all-new Kizashi will receive a $100 check or store-value debit card.

Suzuki is positioning itself directly in the line of fire of the likes of Audi and Acura, which is a bit weird considering a potential Audi or Acura buyer probably wouldn't even know Suzuki-made cars.

But consider this -- a stripped-down base edition of the TSX costs nearly $30,000. A base A4 costs over $31,000. The Kizashi? It starts below $19,000 for the base model, but also has an AWD edition available.  

Photos: Newsday/Jose Moreno

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