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Toyota prices new Mirai hydrogen fuel-cell car at $69,000

Although the company has not confirmed it, there

Although the company has not confirmed it, there is a report that Toyota Motor Corp. is planning to name its $69,000 fuel-cell car Mirai, the Japanese word for future. Photo Credit: Bloomberg News

Toyota Motor Corp. is planning to name its $69,000 fuel-cell car Mirai, the Japanese word for future, a person familiar with the decision said.

The person asked not to be identified because the decision hasn’t been made public. The name of the car will be unveiled closer to when it goes on sale, said company spokesman Danny Chen, declining to comment on the name Mirai, which has been trademarked by Toyota in the United States.

The maker of the Prius hybrid is betting that consumers will embrace fuel-cell cars over pure-electric vehicles, pushed by Nissan Motor Co. and Tesla Motors Inc. Toyota plans a sticker price of about $69,000 for its first model based on the technology, which go on sale in Japan before April.

With Prius, named after a Latin word meaning “to go before,” the Toyota City, Japan-based carmaker remains the dominant player in the global market for hybrid vehicles that run on both gasoline and electricity.

Chairman Takeshi Uchiyamada, known within the company as the father of the Prius, said in October that hybrids including Prius are a “long bridge” to future technologies, including fuel cells.

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