Real estate agents have been using social media to market properties for a while now. In the past few years, the photo-sharing app Instagram has emerged as a less formal, and slightly more personal way to connect with potential buyers and sellers. Here are several Long Island real estate agents using Instagram to show a different side of the market to clients.
Yadlynd Cherubin (@yadlynd)
Yadlynd Cherubin, 40, lives in Valley Stream and covers much of Nassau County, including Valley Stream, Elmont, Rockville Centre and Lynbrook, for Keller Williams Realty Greater Nassau. “I use Instagram as a platform to connect with potential buyers, sellers and individuals who may believe homeownership is beyond their reach,” Cherubin says.
For this house selfie, Cherubin wrote, “Early morning home inspection #longislandrealestate #homebuyers #valleystream #housegoals.”
Gary DePersia (@depersiahamptons)
Gary DePersia, who lives in Sag Harbor, has been working as an agent on the East End for more than 20 years. Currently with The Corcoran Group, DePersia is among the country’s top brokers, tallying more than $2 billion in transactions. “I focus on money-shots that capture the essence of my listings, plus images that convey the essence of a Hamptons lifestyle,” DePersia. “These can be strong interior, exterior or aerial shots, media stories including TV tours about my listings or me, beautiful nature scenes, photos from events I attend and local trivia about towns, villages and hamlets. I want my followers to come to my page as an engaging source of all things Hamptons.”
DePersia captioned this photo: “View of the pool house from the rooftop putting green at my listing 9 Olde Town Lane in Southampton! $39.5M.”
Jennifer Gonis (@jenn.gonis_li_ny_realtor)
Jennifer Gonis, 42, is from Kings Park and covers most of Nassau and Suffolk counties with Signature Premier Properties. “I always create interesting, fun, upbeat and motivational posts that will catch my audience’s attention and attract new followers,” Gonis says. “The exposure and response I get from my Instagram posts are much greater than any other social media outlet that I use.”
Gonis captioned this photo: “Open house I am showing my buyers today! The market is on fire!! #open house #realtor life #hotrealestatemarket #happyhomeowners #longislandrealestate.”
Howie Guja (@howieguja)
Howie Guja, 34, lives in Bellport, where he is an agent for Old Purchase Properties. He has more than 21,000 followers on Instagram. “When taking photos, I’m all about primarily showcasing the lifestyle that comes with living in a certain area,” Guja says. “I’m naturally drawn to places and things that have character and a story to tell. A couple of solid photos of a specific property are great, but I try and avoid posting too much about the house or product itself.”
Guja captioned this photo on Instagram of Ho-Hum Beach: “Friday night light.”
Christopher Reimers (@chrisyourrealtor)
Christopher Reimers, 29, lives in Valley Stream and serves Nassau County, as well as Queens and Brooklyn, for Douglas Elliman Real Estate. “It’s very powerful to connect with my sphere of influence and get the people I know involved in my career,” Reimers says. “I’ve gotten tons and tons of referrals from my Instagram.”
With this photo of an East Meadow home Reimers sold, he wrote, “Another one for the week 😎 #ChrisYourRealtor #ListWithChris #DouglasElliman #nyrealestate #REALTOR #realestate #sold #eastmeadow #longislandrealestate #happyclient #anotherone.”
Mark and Amy Donnelly (@marktcoach)
Mark, 32, and Amy Donnelly, 29, work for Coach Realtors. They both grew up in Centereach and now call Babylon Village home. “Utilizing the Instagram platform to post combinations of personal, professional and industry related messages allows us to promote listings and status updates, discuss market trends, provide links for interesting articles or property virtual tours, celebrate our clients’ victories and even provide snapshots of who we are as regular people, reminding clients and customers that we are down-to-Earth, genuine, life-loving individuals,” Mark says.
The Donnellys captioned this photo of Amy: “Broker open house time in Sayville! 🏡 #thedonnellys #coachrealtors #lovewhatyoudo #realestateisourpassion.”
Nicholas Campasano (@yourlongislandrealtor)
Nicholas Campasano, 28, is from West Islip and covers western Suffolk County for Signature Premier Properties. “Instagram allows me to share fun and aesthetically pleasing pictures of listings,” Campasano says. “I can also share statistics and highlight certain areas of Long Island that my clients are interested in. For me, personally, I find that many of the younger buyers are on social media all of the time so it puts me right in front of them, right where I like to be.”
In this meme featuring Capt. Jean-Luc Picard from “Star Trek: The Next Generation,” Campasano writes, “Don’t make this mistake! For Sale By Owners typically get 14% less than houses listed by a Realtor! #fsbo #yourlongislandrealtor #longislandrealestate #realestate #homes #houses #homesforsale #housesforsale #longisland #forsale #forsalebyowner.”
Shaughnessy Dusling (@shaughnessysells)
Shaughnessy Dusling, 30, is from Setauket and has been covering Suffolk County with Keller Williams Realty for the past 2 1/2 years. “Instagram is one of the key tools that I hang on my social media superhero utility belt. It’s a low-pressure way to remain constantly in view as the preferred real estate expert. Being subtly reminded of the business I do, the families and individuals I’m helping and how much I enjoy my profession helps me to build my brand and market my listings to my sphere of influence and the general public. Visiting hundreds of houses each month makes it easy to find unique, organic and fun tidbits to share via photo.”
Dusling captioned this photo: “Hello gorgeous, #patchogueny #shaughnessysells #themckennateam #longislandrealestate 126 Mulford St, Patchogue. Asking 300k.”
Lina Lopes (@thelinalopesteam)
Lina Lopes, 49, who covers central Suffolk County for Douglas Elliman Real Estate, started using Instagram a little more than a year ago to help promote her business. “Among the first time home buying demographic, Instagram has become one of the more popular ways to communicate,” Lopes says. “We have also been able to use it to keep in touch with past buyers and sellers. One past client actually just put their house back on the market after outgrowing it. Instagram allowed me to see the changes in their home and their growing family through their posts. When they were ready, they reached out to me through Instagram to list their property.”
Lopes captioned this photo: “It’s been a busy few weeks! Congratulations to all the new homeowners and sellers!!! #thelinalopesteam #douglaselliman #Elliman #douglasellimanli #justsold #farmingville #patchogue #mountsinai #hempstead #selden.”
James Haydon (@jameshaydon)
James Haydon, 47, lives in Smithtown and covers all of Suffolk County’s North Shore for Coach Realtors. “I’m able to expose the homes I sell to a whole other audience of people that you don’t get with typical marketing,” Haydon says. “My social reach generates an extra 30,000 views on average per home. Several of the transactions I have done this year were a direct result of my promoting through specifically targeted ads on both social media sites.”
Haydon captioned this photo: “#justsold 💥 Congrats to our sellers. This home sold fast and for 99% of asking. Thinking of selling your home click here www.jimhaydon.com/sellers.”
Cody Vichinsky (@bespoke_cody)
Cody Vichinsky, 29, right, of East Hampton, founded Bespoke Real Estate in 2014 with his brother Zachary, 32, left, of Sagaponack, to market luxury Hamptons properties. “With a combined following of over 600,000 followers across three distinct pages, along with our own personal followings, we are able to reach a large, yet targeted, audience of influencers and potential purchasers for the properties we represent,” Cody says.
Cody Vichinsky captioned this Instagram photo of a Hamptons house he and his brother, Zachary, sold: Summer sleds #hamptons #bespoke #bespokerealestate #design #luxury #exotics #supercars #southampton.