It may be a foreign idea to Long Island home sellers to imagine a photo of their properties sitting in the window of a real estate agent’s office in central London. But that is just what some clients of Long Island-based Coach Realtors may see, after a recent partnership between the company and the United Kingdom-based Mayfair International Realty, launched in an effort to take advantage of foreign investment in local real estate.
Lawrence P. Finn III, director of corporate services for Coach, says that 10 percent of all online views of the agency’s $1 million-plus listings on luxuryportfolio.com come from outside the United States, with the most international views coming from the United Kingdom, Canada and China. Along with U.S. dollars, visitors can convert listing prices to euros, British pounds and Swiss francs.
Nick Churton, managing director of Mayfair International Realty, with an office just a block and a half from bustling Oxford Street, recently encouraged Coach brokers to take advantage of the partnership between the firms. Coach agents can now market their listings with Mayfair to reach buyers around the globe.
“We are your London office,” Churton told agents during a breakfast presentation July 10 at the Huntington Crescent Club. “We will put (your listing) in the window. And then we’ll take a picture and send it back.”
International buyers seeking Long Island properties may be working in New York City and are looking for nice communities for their families, or are interested in vacation or investment properties and are attracted to the area’s pristine beaches, says Churton, who checked out several local listings during his recent visit.
“The way the market works these days, you can bang everything out on the Internet and say you’re international,” Churton says. “Actually having boots on the ground somewhere else is important.”