Coldwell Banker doesn’t want market activity to disappear along with the federal homebuyer’s tax credit on April 30 – so it’s asking its sellers to pick up where the government leaves off, by offering buyers a 3 percent reduction of their total purchase price at closing, up to $8,000.
In exchange, the sellers will get a free marketing push from Coldwell Banker on TV and online, including a visible and searchable Buyer Bonus tag on the company’s site, as well as yard sign identifying them as Buyer Bonus Sales Event participants.
The idea is bring special attention to participating properties, says Barbara Turel, associate broker for Coldwell Banker Harbor Light in Amity Harbor.
“I already talked to one of my sellers. He was kind of excited,” says Turel. “Let’s say we have three of the same house, on the same street, in the same town, and my seller is going to offer this credit, the buyer is going to choose that house,” she says. “Let your house stand out from the crowd, because this is what it’s about,” says Turel.
To get the bonus, the buyer has to sign an offer on a participating property after the promotion start date, May 1, and before the promotion expiration date, July 31. There is no closing deadline.