Summer and spring are still the "hottest" seasons for selling real estate on Long Island, says Rosemarie McCarthy, who works for Anchor Real Estate of Long Island. But McCarthy is making the push for selling in the fall on her Instagram page.
In a recent post on the social media site, McCarthy laid out the benefits, including strong buyer demand and decreased competition. "You do have more serious buyers in the fall," says McCarthy, 55, who lives and works in Patchogue. "They want to get in there, you know, before the cold weather sets in."
Through her @rosemarielihomes Instagram handle, McCarthy posted a graphic originally sourced from Ronkonkoma-based content provider Keeping Current Matters that touts the benefits of selling a home at a time of the year when the sun sets earlier and leaves overtake lawns.
Over the summer, McCarthy says, many homes were selling for more than market value and sellers had multiple offers on properties. This fall, it's a buyer's market, she says. Houses sit on the market for longer; there is more room for negotiation and not as much competition, she explains.
"You have to keep all the lights on," McCarthy advises, as well as rake the lawn, maybe plant some mums to add to the home's curb appeal. Inside, McCarthy suggests incorporating fall colors in the form of throws or other small decor items. Many sellers consider playing with scents — "the pumpkin and all that jazz" — though McCarthy cautions that certain smells may appeal to some prospective buyers and turn off others.
Generally speaking, "you have to make the house warm and inviting," she says.
If the home has a fireplace, it should be on when prospective buyers come in. Some homeowners serve warm drinks, such as hot chocolate or cider, or bake a fresh batch of cookies as visitors arrive.
The goal is to incite visitors to imagine their family celebrating Thanksgiving or the winter holidays in the home, she says.
"People need to picture their stuff in the house, not your stuff," she says.