Frank Dell’Accio Jr., father, baby boomer, real estate broker – YouTube star?
The Lindenhurst broker, 52, is set to give Gen X and Y what they really want – home sales stats on YouTube each month in a report with a young gen name to match: “The Monthly Skinny.”
It’s part of a new effort to “freshen” up the look of the Multiple Listing Service of Long Island, of which Dell’Accio is president. This will position agents to catch the type of consumer they see increasingly – the person texting while standing in line, Googling in a store or thumbing a tome on the Blackberry.
“It’s a cool idea,” Dell’Accio says. “Those Gen Xs and Gen Ys are our emerging market. They’re going to feed our market. Let’s not kid ourselves. It’s not the baby boomers that are feeding the market any longer. Gen X and Gen Y, they go online for all of their information.
“They need something. They get in. They look at it quick. They move on. They want to do it walking down the street, so to speak. It’s not a matter of stopping at a coffee shop like it was 10 or eight years ago with a laptop to read something. They want to do it quickly.”
All that sounds logical. The proof: the median closing price of a Long Island home had been sinking partly because entry-level home buyers have been nabbing homes before the federal home buyers tax credit expires and while prices are lower in this high-cost housing market.
So no more stats printed on plain paper – sooo yesterday. MLSLI has hired a Minnesota company to compile median prices, number of contracts and more, then make them visual – like a graph that won’t take too much time to decipher.
Also, for the first time also, MLSLI will make its data and visual aids publicly available on its Web site.
Dell’Accio says the video will be short, anywhere from 30 seconds to two minutes, and he’ll do voiceover as graphs and other sales numbers come on.
“People like video,” he said. “They want to get it where they want it. We want to be where the people are.”