Yes, that’s a big red bow you see wrapped around this Smithtown Colonial, which is on the market for $479,900. It’s a clever digital marketing tool being used by Karin Hendricks of Coldwell Banker Residential Brokerage on all her listings in Suffolk County.
“December is typically a slower time of year for home sales, so what better way to present a house than as a present," says Hendricks. "I’ve been doing this for the past few years from Dec. 1 to Jan. 1 to celebrate the holiday season — and, of course, hopefully increase buyer traffic.”
Hendricks notes that all of the homeowners she represents seem to welcome any gimmicks to bring in more lookers. “It’s also good to lighten up the real estate market after all the negativity,” she says.
For Valentine's Day, Hendricks may add hearts and for St. Patrick's Day some shamrocks.
And, on her virtual tours, many homeowners select Bon Jovi ‘s “Who Says You Can’t Go Home?” as background music.