The sellers of a 48-year-old mobile home in the Hamptons have just upped the asking price to $1.3 million, says a real estate agent representing the property.

The Amagansett trailer had been on the market most recently for $1.2 million.

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The listing at some point "went viral ... it's all over the world," says Chris Chapin of Douglas Elliman Real Estate, who is co-listing the property with Ray Lord III and Brian Blekicki.

The two-bedroom, 780-square-foot trailer is on a .36-acre flag lot south of Montauk Highway in a celebrity-studded area near the Atlantic Ocean. "People realize it's by far the cheapest land south of the highway," Chapin says.

The land can accommodate a 4,000-square-foot home as well as an in-ground pool, he says.

The owner, bayman Richard Lester, bought the property in the 1950s for $300. He and his wife, Theresa, plan to buy their first house with the proceeds of the sale, Chapin says.

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While the couple have been house hunting, most recently in Southhampton, Lester says they won’t sell until they find the right place to call home. 

The land was originally listed in October for $1.6 million. There were two price reductions before the second and latest price increase, Chapin says.