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What does 'American Idol' have to do with this Wantagh house?

Listings with catchy phrases - Wantagh - $439,999

Listings with catchy phrases - Wantagh - $439,999 Photo Credit: Handout

What do Martha Stewart, Jennifer Lopez, Emeril Lagasse and even Sports Illustrated have in common? Well, they have all been name-dropped to market a house on Long Island.

Yes, there are quite a few real estate agents writing catchy listing descriptions, such as, “Forget J.Lo, Randy and Steven Tyler. I’ll be the judge here.” That slogan was crafted by Laura Dupkin Memisha of Realty Advisors in Wantagh, who was marketing an eight-room split-level in Wantagh for $439,999. The house, incidentally, received multiple offers in the first weekend and is now in contract.

Memisha says she has been writing quirky phrases for listings for about 11 years. “Homeowners love it,” she says, noting, “I never use a saying twice.”

Another sample of her work includes this one: “You don’t need to buy the Sports Illustrated bathing suit issue. Why? We have your beauty here.”

It was used for an eight-room expanded ranch in Levittown, which is on the market for $349,999.


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