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Billy Mays found dead at Florida home

TAMPA, Fla. - Billy Mays, the burly, bearded television pitchman whose boisterous hawking of products such as Orange Glo and OxiClean made him a pop-culture icon, has died. He was 50.

Tampa police said Mays' wife found him unresponsive Sunday morning. A fire rescue crew pronounced him deadat 7:45 a.m. It was not immediately clear how he died. He said he was hit on the head when an airplane he was onmade a rough landing Saturday, and his wife, Deborah Mays, told investigators he didn't feel well before he wentto bed about 10 p.m. that night.

PHOTOS: Famous television pitchmen

There were no signs of a break-in at the home, and investigators do not suspect foul play, said Lt. Brian Dugan ofthe Tampa Police Department, who wouldn't answer questions about how Mays' body was found because of theongoing investigation. The coroner's office expects to have an autopsy done by Monday afternoon.

"Although Billy lived a public life, we don't anticipate making any public statements over the next couple of days,"Deborah Mays said in a statement Sunday. "Our family asks that you respect our privacy during these difficulttimes."

U.S. Airways confirmed that Mays was among the passengers on a flight that made a rough landing on Saturday afternoon at Tampa International Airport, leaving debris on the runway after apparently blowing its front tires.

Tampa Bay's Fox television affiliate interviewed Mays afterward.

"All of a sudden as we hit you know it was just the hardest hit, all the things from the ceiling started dropping,"MyFox Tampa Bay quoted him as saying. "It hit me on the head, but I got a hard head." Tampa police spokeswomanLaura McElroy said linking Mays' death to the landing would "purely be speculation." She said Mays' familymembers didn't report any health issues with the pitchman, but said he was due to have hip replacement surgeryin the coming weeks.

Laura Brown, spokeswoman for the Federal Aviation Administration, said she did not know if Mays was wearinghis seat belt on the flight because the FAA is not investigating his death.

U.S. Airways spokesman Jim Olson said there were no reports of serious injury due to the landing. "If local authorities have any questions for us about yesterday's flight, we'll cooperate fully with them," he said. Born William Mays in McKees Rocks, Pa., on July 20, 1958, Mays developed his style demonstrating knives, mopsand other "As Seen on TV" gadgets on Atlantic City's boardwalk. For years he worked as a hired gun on the statefair and home show circuits, attracting crowds with his booming voice and genial manner.

AJ Khubani, founder and CEO of "As Seen on TV," said he first met Mays in the early 1990s when Mays was stillpitching one of his early products, the Shammy absorbent cloth, at a trade fair. He said he most recently workedwith Mays on the reality TV show "Pitchmen" on the Discovery Channel, which follows Mays and Anthony Sullivanin their marketing jobs.

"His innovative role and impact on the growth and wide acceptance of direct response television cannot beoverestimated or easily replaced; he was truly one of a kind," Khubani said of Mays in a statement.

After meeting Orange Glo International founder Max Appel at a home show in Pittsburgh in the mid-1990s, Mayswas recruited to demonstrate the environmentally friendly line of cleaning products on the St. Petersburg-basedHome Shopping Network.

Commercials and informercials followed, anchored by the high-energy Mays showing how it's done while tossingout kitschy phrases like, "Long live your laundry!" Sarah Ellerstein worked closely with Mays when she was abuyer for the Home Shopping Network in the 1990s and he was pitching Orange Glo products.

"Billy was such a sweet guy, very lovable, very nice, always smiling, just a great, great guy," she said, adding thatMays met his future wife at the network. "Everybody thinks because he's loud and boisterous on the air that that'sthe way he is, but I always found him to be a quiet, down-to-earth person." His ubiquitousness and thumbs-up,in-your-face pitches won Mays plenty of fans for his commercials on a wide variety of products.

People lined up at his personal appearances for autographed color glossies, and strangers stopped him in airportsto chat about the products.

"I enjoy what I do," Mays told The Associated Press in a 2002 interview. "I think it shows." Mays liked to tell thestory of giving bottles of OxiClean to the 300 guests at his wedding, and doing his ad spiel ("powered by the air webreathe!") on the dance floor at the reception.

Visitors to his house typically got bottles of cleaner and housekeeping tips.

As part of "Pitchmen," Mays and Sullivan showed viewers new gadgets such as the Impact Gel shoe insert; theTool Band-it, a magnetized armband that holds tools; and the Soft Buns portable seat cushion.

"One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do," Mays toldThe Tampa Tribune in an April interview. "I don't take on a product unless I believe in it. I use everything that Isell." His former wife, Dolores "Dee Dee" Mays, of McKees Rocks, Pa., recalled that the first product he sold wasthe Wash-matik, a device for pumping water from a bucket to wash cars.

"I knew him since he was 15, and I always knew he had it in him," she said of Mays' success. "He'll live on foreverbecause he always had the biggest heart in the world. He loved his friends and family and would do anything forthem. He was a generous soul and a great father." Besides his wife, Mays is survived by a 3-year-old daughter and astepson in his 20s, police said.

PHOTOS: Famous television pitchmen

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