Italian fashion designer Riccardo Tisci will showcase a boyish and barely made-up Julia Roberts in Givenchy's spring 2015 campaign.
"I decided to make her more intellectual, more serious, more pure," he told the fashion trade magazine WWD Tuesday. "It's a different, fresh, new way to see Julia -- really cool and urban, I think."
Tisci, 40, dressed the Academy Award-winning star in what WWD called a signature Givenchy style, featuring a boxy jacket, lace shirt and tuxedo dress. Photographers Mert Alas and Marcus Piggott shot the campaign, which also includes younger models from a separate location shoot.
The designer told Style.com he chose Roberts, 47, whom he has dressed for red-carpet events for a year-and-a-half, because of her image as a "powerful woman, with sex appeal but at the same time with masculinity, which is my style. . . . I thought it would be difficult because Julia really doesn't do [campaigns], so I was surprised that she said yes."
Roberts, whose fourth Oscar nomination came for last year's "August: Osage County," appears with minimal makeup in the campaign. "I said to her, 'Because your smile is so beautiful and everybody knows you for that, I think it should be no smile,' and she was really cool. She said we should go for it," Tisci told the website, adding, "She saw the first picture and she liked it, she said, because, 'I can see myself, my real self.' Which was the concept, not to try to make her glamorous."
The campaign premieres in the March issues of international editions of Vogue and other magazines.