Rapper and entrepreneur Sean Combs, who has gone by Puff Daddy, P. Diddy and Diddy in the past, has announced he will once again be changing his name.
The “I’ll Be Missing You” singer turned 48 years old on Saturday, and posted a video to Twitter to announce that he will now be known as Brother Love, or simply, Love.
“I’m just not who I am before. I’m something different,” Combs told fans in the video. “So, my new name is Love, aka Brother Love.”
Though his Twitter still listed him as Sean Diddy Combs, he stated, “I will not be answering to Puffy, Diddy, Puff Daddy — any of my other monikers but Love or Brother Love.”
Brother Love, who in the 1990s had used Puff Daddy, had changed his stage name to P. Diddy in 2001 and had begun releasing records as Diddy soon after. However, in 2014, shortly before the release of his last album, “11 11,” he reverted back to Puff Daddy.
Currently, Love is working on what he described as his final album “No Way Out 2,” a follow up to his 1997 debut album. Afterward, he said, he is planning to “devote 100 percent of my time to doing films,” according to an interview with Cigar Aficionado last year.