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Rihanna won’t accept Snapchat apology for ad joking about domestic violence

Rihanna launches her Fenty Puma by Rihanna collection

Rihanna launches her Fenty Puma by Rihanna collection at Bloomingdale's in Manhattan in October. Credit: Getty Images for Fenty Puma by Rihanna / Dimitrios Kambouris

Pop star Rihanna is refusing to accept an apology issued by the makers of Snapchat for an ad that made light of the domestic violence she suffered in 2009 at the hands of then-boyfriend Chris Brown.

After Snap Inc. apologized Monday for an ad for the $4.99 app “Would You Rather?!” that asked if one would rather “Slap Rihanna” or “Punch Chris Brown,” Rihanna, 30, responded Thursday in an Instagram Stories post shared widely on social media.

“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!” the singer wrote. “I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it!!!”

She added, “This isn’t about my personal feelings, cause I don’t have much of them . . . but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet . . . you let us down! Shame on you. Throw the whole app-oligy away.”

The ad, which ran over the weekend, caused an uproar on social media. Former first daughter Chelsea Clinton, responded to a tweet from activist and author Brittany Packnett, writing, “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.”

Chris Brown pleaded guilty to felony assault in 2009 for beating Rihanna. His lawyer, Mark Geragos, told Entertainment Weekly, “Snapchat should consider a name change to Tone Deaf.”

A Snap representative said in a statement Monday to Mashable.com, “The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

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