Pop star Taylor Swift has jumped from No. 8 last year to the top spot in Forbes magazine’s annual “Global Celebrity 100” list, released Monday.
Forbes attributed Swift’s rise to the 26-year-old singer’s quarter-billion-dollar 1989 World Tour, the North American leg of which scored $200 million to top the continent’s previous record-holder, the Rolling Stones. Her $170 million income also includes her promotional efforts for Apple, Diet Coke and Keds.
The next most successful music act was the boy band One Direction, which jumped from No. 4 to No. 2 although earning less: $110 million to last year’s $130 million. Following were Adele at No. 9 with $80.5 million; Madonna at No. 12 with $76.5 million; and Rihanna at No. 13 with $75 million.
Author James Patterson — who’s credited with more than a dozen books a year with co-authors, and whose science-fiction thriller “Zoo” has been adapted into a CBS series — took the No. 3 slot, up from No. 7, with $95 million, up from $89 million.
Dr. Phil McGraw and soccer star Cristiano Ronaldo tied for No. 4 with $88 million to become the year’s top media personality and athlete, respectively. Kevin Hart (No. 6) with $87.5 million is the top-earning comedian and Howard Stern (No. 7) with $85 million was the year’s most successful radio host.
Forbes changed its methodology for this year’s list, which measures money earned from June 1, 2014, to June 1, 2015. While still using data from Nielsen, Pollstar, Box Office Mojo and IMDb, as well as interviews with industry figures, the magazine has increased its attention internationally beyond what it calls “U.S.-centric power metrics.” It also no longer includes off-camera talent such as producers.
Among those dropping off the list were 2015’s second-placer, boxer Manny Pacquiao, who earned less than one-quarter of last year’s $160 million; actors Leonardo DiCaprio and Scarlett Johansson, last year’s no. 13 and no. 65, respectively; and musicians Justin Timberlake and Lady Gaga, the respective former No. 19 and No. 25.