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Zendaya gets apology from supermarket after alleging racial profiling

Zendaya was able to buy her gift cards

Zendaya was able to buy her gift cards after a store manager stepped in. Credit: Getty Images for Disney / Alberto E. Rodriguez

The Vons supermarket chain apologized Wednesday to Zendaya for what the biracial singer-actress said was a clerk who declined to sell her gift cards because “I don’t think she was a huge fan of our skin tone.”

In a statement to E! News, Vons expressed regret “for any inconvenience or misunderstanding. We respect Zendaya’s voice in the community and similarly are committed to diversity and inclusion. Moreover, we understand that race is a sensitive issue in America and view this experience as a reminder that every interaction is an opportunity to treat each customer as we ourselves would like to be treated.”

Zendaya, 20, and an African-American male friend had described the incident Tuesday in a series of Snapchat videos. “Now, I’m trying to buy a lot of gift cards,” she said, adding that there are “certain specific things you have to do when it comes to buying gift cards . . . certain limits and some things, which is understandable. OK, Cool. So I’ll take a less amount or whatever.”

The clerk, however, was “like, ‘You can’t afford this,’ is how she looked at me. . . . It was $400!” Zendaya said, adding, “Long story short, there’s so much progress to be done in our world.” She concluded, “Y’know what? It’s all love. May she go on to have a wonderful life.”

Citing a Snapchat video that did not still appear to be online, Us Weekly added that Zendaya afterward told fans she was able to buy the cards after all. “Yo shout out the manager for coming and helping,” she reportedly said. “I got my gift cards!”


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