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EntertainmentColumnistsVerne Gay

'Seinfeld' ad promotes comic's new online series

From left, (George Costanza) Jason Alexander and Jerry

From left, (George Costanza) Jason Alexander and Jerry Seinfeld reunite for a Super Bowl XLVIII commercial / "Seinfeld" reunion in an ad for Crackle and the web series "Comedians in Cars Getting Coffee." Credit: Mediaite

Commercial or, noncommercial? The best ad of Super Bowl XLVIII -- or simply the best "Seinfeld" reunion since that "Curb Your Enthusiasm" arc five years ago?

To be sure, no answers are forthcoming, so let's settle this: The mini-"Seinfeld" reunion Sunday was a shrewd promotion for "Comedians in Cars Getting Coffee," Jerry Seinfeld's online series for For the many millions who had not heard it, they have now. Promotional mission accomplished.

In a statement released after the game, Seinfeld appeared agnostic on the promo question, which is to say he dodged it: "Fox approached Larry (David) and me about doing some kind of 'Seinfeld' reunion for the halftime broadcast because of the New York connection. "

In the full six-minute Crackle video the promo was based upon, which was released after the game, Jerry takes George (Jason Alexander) to an Upper West Side restaurant where "they sprinkle cinnamon on the tuna . . . " The place is closed, so they go instead to Tom's Restaurant -- the inspiration for "Seinfeld's" Monk's coffee shop. Jerry then tells George that he was not invited to a Super Bowl party because he had "over-cheered" at an earlier one. (Newman -- Wayne Knight -- turns up, and he's going to the party.)

They try to leave later in Jerry's 1976 AMC Pacer, but the heap fails to start. Nevertheless, Seinfeld insists he loves the deservedly extinct car anyway because it "doesn't work, looks ridiculous and falls apart." And "it reminds me of George."


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