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'Diana' poster removed from fatal crash site in Paris, report says

A poster for the biopic

A poster for the biopic "Diana" is displayed near the bridge tunnel, where Britain's Princess Diana was fatally injured in car crash Aug. 31, 1997. (Sept. 30, 2013) Credit: EPA

A poster for the Princess Diana biopic “Diana” was taken down in Paris Monday following an outcry over its proximity to the spot of her fatal car crash, according to Deadline.com.

The 4-by-6-foot poster appeared over the weekend at the Place de l'Alma, near the entrance to the tunnel where Diana was fatally injured in a car crash. The area is also home to the Flame of Liberty, a monument regarded by many as an unofficial memorial to the Princess of Wales.

The British press, whose film critics largely trashed the Naomi Watts-led movie upon its U.K. release earlier this month, quickly pounced on the poster. The Daily Mail quoted a friend of the Princess as calling the advertisement “despicable and crass.”

A spokesperson for the film's French distributor, Le Pacte, told Deadline.com that the placement of the poster was “a coincidence.”

The advertising gaffe is another sign that “Diana” faces an uphill battle at the American box office. Reviews from England have been merciless, ranging from “flamboyantly atrocious” to “a special class of awful.” The film is scheduled for a Nov. 1 U.S. release.

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